The Road Less Stupid, Keith J. Cunningham (Keys to the Vault, Dec. 2017)
All business leaders want to make great decisions and steer clear of making dumb ones. According to Mark Elliott, co-founder of 3i International, an IT services provider based in Houston, author Keith Cunningham provides some “fatherly advice” on doing just that. Elliott says the book contains “incredible lessons that are so easily digestible … and it just goes through every facet of the business.” He recommends all entrepreneurs read this book and apply its commonsense advice to avoid having to pay what the author calls the “dumb tax.”
Image: Courtesy of Amazon
More Galleries like This
The times may be upended by a pandemic, but summer reading remains a timeless treat, so find out what your channel pro peers are consuming to nourish their business skills.
Channel pro peers share thoughts and advice for coping with the coronavirus crisis.
Check out what your peers (and the ChannelPro staff) recommend for your winter reading.
Jay McBain, principal analyst for global channels at Forrester Research, outlines 10 ways VARs, MSPs, solution providers, and system integrators can make money with the Internet of Things today.
Businesses looking for help with digital transformation are not taking an RFP, linear approach to purchasing, so stake out a specialty or niche and grow your influence from there.