John F. Dini; CreateSpace Independent Publishing Platform; 1 edition (September 14, 2013)
Recommended by: Patrick Eloi, CEO, Complete Care IT
“Hunting in a Farmer's World helps you understand salespeople and what it takes to do sales. When you're a natural salesperson, you just assume everyone else is. We were trying to make everyone in our company a salesperson. We realized that not everyone is comfortable with getting in front of a group of people and speaking. It's OK if they don't want to do that, and we should find out what is it that they are good at, and see if we could get them to help us from their strength as opposed to putting them in a position where they don't enjoy doing it. … We found out there were some great farmers. .. That was a valuable lesson for me because I'm a hunter, and I just assumed everyone that works with me and everyone else around were hunters as well."
Image: Courtesy of Amazon
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