In promotional materials for its just concluded Elevate conference in Denver, managed services automation vendor BitTitan Inc. billed the event as an opportunity to “join the modern MSP revolution.” What exactly is a modern MSP, though, and what role does BitTitan seek to play in helping people become one?
Here are six key elements of the company’s vision for the future of managed services as outlined by company executives at Elevate this week during keynote presentations and in interviews with ChannelPro.
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Actually, it’s already here. Artificial intelligence, cloud computing, mobility, analytics, and the Internet of Things are rapidly turning everything from self-driving cars to virtual assistants from science fiction to the stuff of everyday life.
“Technology is advancing at a pace beyond what we expect,” observed Mark Kirstein, BitTitan’s vice president of products, in a Tuesday morning keynote.
Along the way, it’s creating entirely new markets, noted BitTitan CEO Geeman Yip. To seize those opportunities, however, channel pros must think, operate, and innovate in entirely new ways. That means trading in today’s idea of what it means to be an MSP for a more “modern” set of strategies—and the sooner the better.
“There is really a lot of untraining to do in the industry we’re working in,” Yip told Elevate attendees.
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That’s according to CEO Fred Voccola (pictured), who spoke about those plans, Kaseya’s strategic ambition to sell MSPs everything they use, rising mid-market demand for managed services, and much more in a recent interview with ChannelPro.
What’s now: A strong start for the company’s “Done Deal” program and the rise of specialized MSPs. What’s next: At least three acquisitions, a big RMM update with “disruptive” network management functionality…and quite possibly an IPO.