In promotional materials for its just concluded Elevate conference in Denver, managed services automation vendor BitTitan Inc. billed the event as an opportunity to “join the modern MSP revolution.” What exactly is a modern MSP, though, and what role does BitTitan seek to play in helping people become one?
Here are six key elements of the company’s vision for the future of managed services as outlined by company executives at Elevate this week during keynote presentations and in interviews with ChannelPro.
Understanding what makes your customers tick, BitTitan contends, sets you up to start devising high-margin, loyalty-cementing solutions to their needs and problems.
What kind of solutions? That all depends on where your imagination and insights take you. Generally speaking, though, BitTitan contends the offerings you develop should:
- Feature your own intellectual property. Competition and commoditization are less apt to derail you if you’re selling something only you can provide.
- Address the requirements of specific industries. “You have to verticalize,” Yip says, “and then go deep with that industry.” Doing so will result in truly targeted solutions that meet a client’s greatest needs.
- Add value in ways your customers wouldn’t have thought of on their own. Steve Jobs made Apple famous for satisfying wants consumers didn’t even know they had. According to Yip, modern MSPs should do the same for their customers. “Value has to be created by you and invented by you,” he says, not requested from you by your clients.
- Benefit lots of potential buyers. This is what turns a short-term revenue hit into a long-term profit engine, Kirstein explains, adding that lucrative ideas needn’t be all that sophisticated. “They don’t have to be rocket science,” he says. “You just need to deliver something that’s compelling to a customer, that solves real problems, and that can be repeated over and over again.”
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