One of the themes Bay emphasized in his keynote this week was the value of treating Ingram as a “truly integrated partner” rather than just a distributor by taking advantage of the long and growing list of services it can perform for you.
“I would ask you to lean on us to offload maybe some of those areas that aren’t as profitable in your businesses,” he said.
Network assessments were an example he subsequently cited in a conversation with ChannelPro. Many partners need to do them, but few consider them a high-margin core competency. Outsourcing them to Ingram frees up resources for more strategic, differentiating, and sticky service engagements.
“It’s just not about pick, pack, and ship, and inventory,” Bay says. “There’s many other things we can do for them as a true business partner.”
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