- ‹ previous
- 3 of 8
- next ›
Everyone who does business with Ingram has a listing in the company’s CRM system. And if yours is like most of the records in there, it probably categorizes you as a “VAR.” True enough, more often than not, but most channel pros these days are MSPs, integrators, or developers as well.
“[If] my sales team that’s handling them on a daily basis isn’t informed on that and doesn’t have that in front of them, then we’re probably not asking the right questions or having conversations around the right solutions and services that we can offer,” Robinson says.
With that concern in mind, Ingram will soon launch a wide-ranging partner profiling effort aimed at assembling a much more detailed and complete picture of partners via surveys and phone calls.
“If you’re going to deliver a differentiated customer experience, the only way you’re going to be able to do that is if you know your customer at a much deeper level than anybody else,” Robinson notes. “We’re constantly going to be talking to them and making sure we have the right information.”
Related News
Related Features
More Galleries like This
An updated security awareness training solution from Webroot, an enhanced SD-WAN solution from Citrix, and a forthcoming mobile DNS filtering product from WatchGuard are our final trio of product-related stories from last week’s giant security confab.
The distribution giant uncorked a flood of news at last week’s Cloud Summit event. Here’s what it all adds up to.
Managed services expert Karl Palachuk held his latest virtual conference last week. Here are five ideas from him and his guest speakers on how to grow your business during one of the worst economic crises in history.
Speaking at the distributor’s 2018 Cloud Summit this morning, Senior Vice President for Global Cloud Renee Bergeron (pictured) outlined five best practices that separate leaders in its cloud channel from newbies.
The Accelerate conference always features the latest Lenovo hardware, but this year the focus reflected what the company has been up to most recently.