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To prosper in a new era of IT with heightened customer expectations, Ingram Micro believes, channel pros must continually deliver the kind of experience that keeps clients coming back for more.
“Your customers aren’t just buying technology,” said Paul Bay (pictured), executive vice president and group president for the Americas at Ingram, in a keynote address at the distributor’s ONE conference in Denver. “They’re buying you and all the business outcomes that you’re focused on.”
Embracing that belief in its own actions toward partners has helped Ingram Micro add $2.5 billion of revenue in the U.S. over the last four years on its way to becoming a $50 billion IT goliath worldwide. And as Bay and other executives made clear this week in conversations with ChannelPro, a continued focus on customer experience through better tools, tighter relationships, and additional resources is key to the company’s plans for extending that growth into the new year.
Here’s a look at a few of the investments Ingram is making in its bid to keep partners successful, satisfied, and loyal.
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