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Every well-planned partner conference (including ours here at ChannelPro) has sales and marketing sessions on the agenda. Ever notice how popular they are?
“Those rooms are full all the time, because that’s what everyone’s trying to figure out,” Hedden notes. Vendors can boost partner loyalty and revenue alike, she continues, by running discussion groups and websites where resellers can trade peer-to-peer tips on lead generation all year long.
“Creating a community for your MSP partners to share best practices and show another layer of value is a huge way some vendors are winning,” Hedden says.