Today in Austin, Texas, at the 2017 edition of IT membership organization CompTIA’s ChannelCon partner conference, Webroot, Ingram Micro, and the Intronis MSP Solutions by Barracuda division of Barracuda Networks all published interesting research studies on the state of play in the all-important markets for security solutions, managed services, and cloud computing. Here’s a look at some of the most revealing findings from those reports.
There’s plenty of upside for partners in cloud computing too, according to a second 2112 Group study released today, this time in collaboration with Irvine, Calif.-based distributor Ingram Micro Inc. The 341 U.S.-based cloud service providers who participated in that survey make 11 to 15 percent of their revenue from cloud services today. That may not sound like much, but it’s up from 5 percent in 2014. If that trend continues, moreover, cloud services will account for over 40 percent of the poll sample’s revenue by 2022, making it their dominant source of income.
Yet surveyed partners would probably be growing cloud revenue even faster, Ingram and The 2112 Group believe, if they approached that task a little more thoughtfully. Only 43 percent of companies in the new study have a strategic plan for growing their cloud business and only 30 percent have a sales plan for raising cloud revenue.
“Even though solution providers are steadily increasing the volume of revenue from cloud products and services, the data points to their cloud development as being opportunistic and more a result of blind luck than strategy,” the report states.
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