6 Partner Insights from Veeam’s North American Channel Chief

Deploying Veeam solutions can require specialized expertise. Veeam itself, however, has no interest in meeting that need.

“We’re not going to spin up our own professional services organization,” Rooney says.

Instead, the company has created a professional services “playbook” that it will provide to a carefully vetted set of partners that have met steep technical and customer service standards. Resellers that clear those bars will become certified members of a new Veeam Accredited Service Partner program that debuted this week. Benefits include:

• Validation and promotion by Veeam as best-in-class providers of professional services.
• Dedicated senior pre-sales advisors.
• Access to best practices guidance and documentation, not-for-resale licenses of the Veeam Availability Suite, and co-branded marketing materials.

At present, Veeam has just 8 Accredited Service Partners, but Rooney expects that number to start climbing soon.

“It will be more widely leveraged in the second half of this year,” he says.