Most channel pros know they should spend their time investigating growth opportunities and implementing operational improvements rather than doing chores a tech can handle just as well. Best-in-class partners actually live by that code, though. McMillan sees it twice a year during meetings of Tech Data’s TechSelect partner community, which attracts the company’s most engaged and forward-thinking partners.
“They’re here really to focus on solutions and strategy as opposed to product and technology,” says McMillan, speaking with ChannelPro at TechSelect’s recent fall 2019 meeting in Orlando. “A lot of the discussion is about what’s happening next in the market and where should they be focusing their attention?”
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