Trying something new can be risky. Best-in-class partners take prudent chances on new markets, new solutions, and new partner program offerings just the same.
“If you look at the really good partners, most of them embrace change, which is very difficult,” says Bob Stegner, senior vice president of marketing for North America at SYNNEX.
Kaye McMillan, vice president of sales transformation and development for Tech Data, agrees. “They’re open to new ideas,” she says. “They want to learn, they want to understand, and they want to truly partner.”
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