Include:
Tech
Cybersecurity
Business Strategy
Channel Insights
Stay Connected
Acer America
Acer America Corp. is a computer manufacturer of business and consumer PCs, notebooks, ultrabooks, projectors, servers, and storage products.

Location

333 West San Carlos Street
San Jose, California 95110
United States

WWW: acer.com

ChannelPro Network Awards

hello 2
hello 3

Press Releases

June 23, 2017 |

Xerox Equips Channel Partners with Marketing Muscle to Boost Demand for Technology, Services and Apps

Company provides everything partners need to host and promote local events that introduce customers to new Xerox ConnectKey office technology portfolio

JUN 21, 2017 — MULTIFUNCTION, COPYING, PRINTING, SOLUTIONS, TECHNOLOGY

NORWALK, Conn. —
Xerox channel partners can recreate the company’s successful Future of Work global forum experience using two new marketing kits packed with promotional tools. The kits help generate awareness in local markets and drive demand for Xerox’s broad technology portfolio, as well as the partners’ complementary services, custom apps and deep expertise.

The new Xerox event and demand generation kits are the latest ways the company is helping prepare its channel partners to build closer, more lasting relationships with customers, leading to new and accelerated revenue streams.

Future of Work Forum Kit: Provides all of the elements a channel partner needs to host its own Future of Work forum for customers, showcasing their views on the future of work, as well as how their experience and offerings can ready potential customers for workplace evolution. The kit includes suggested venues, sample invitations and agendas, presentation materials, imagery, equipment recommendations, logistics and budget guidance, social media assets and public relations support.
Demand Generation Kit: Includes a host of marketing touch-points spanning online content and outbound emails—all designed to keep the partner and its offerings top-of-mind with current clients and prospective customers, as well as drive demand for Xerox’s 29 new ConnectKeyÆ -enabled printers, multifunction devices and apps. The tool kit includes social media templates with images, suggested content to post, webpage elements, photography and inserts for customer emails.
“We previewed the marketing materials from Xerox and are anxious to host an event,” said Josh Salkin, managing partner, Edge Business Systems, the 2015 Xerox Dealer of the Year. “This outfits us with what we need to talk with customers and prospects about how today’s business world communicates, connects and works—and how we’re prepared to help them succeed through vanguard technology and services, and our local know-how.”

Furnishing channel partners with sales and marketing tools is core to Xerox’s strategy to increase its share of the lucrative and growing small- and medium-size business market—as 75 percent of office technology sales are made through indirect channels.

“Our channel partners wear multiple hats and often the same person handles everything from sales to service to social media,” said Darren Cassidy, president, U.S. Channels Unit, North America Operations, Xerox. “These tool kits give them a head-start on their marketing efforts, reinforcing our strong commitment to their success and growth.”

‘Workplace Assistants’ help business at intersection of physical and digital
The two new marketing kits for Xerox channel partners come on the heels of the biggest product launch in the company’s history—the introduction of 29 printers and multifunction printers (MFPs), which comprise of the Xerox AltaLinkÆ and Xerox VersaLinkÆ product lines.

The ConnectKey portfolio transforms traditional printing devices into smart, connected workplace assistants that reflect the evolving needs of today’s businesses at the intersection of physical and digital worlds.

Prospective partners can learn more about the Xerox channel partners program here: https://www.xerox.com/en-us/about/partner-programs.

About Xerox
Xerox Corporation is an $11 billion technology leader that innovates the way the world communicates, connects and works. Our expertise is more important than ever as customers of all sizes look to improve productivity, maximize profitability and increase satisfaction. We do this for small and mid-size businesses, large enterprises, governments, graphic communications providers, and for our partners who serve them.

We understand what’s at the heart of work – and all of the forms it can take. We embrace the increasingly complex world of paper and digital. Office and mobile. Personal and social. Every day across the globe – in more than 160 countries – our technology, software and people successfully navigate those intersections. We automate, personalize, package, analyze and secure information to keep our customers moving at an accelerated pace.


Editor’s Choice

Why Culture Means the Most to Waident’s John Ahlberg in Business

April 22, 2024 |

The Chicago-based SOC 2 MSP celebrates its 20-year anniversary this year.

ChannelPro LIVE: Orlando Broadened Horizons with Peer Networking, MSP Business Strategies, and More

April 12, 2024 |

The day-and-a-half event at the Marriott Orlando Airport Lakeside featured business-enhancing educational sessions, keynote speakers, and opportunities to connect with other local, regional, and statewide MSPs — as well as top vendors in the sector.

Hard Work Pays Off: One Chicagoland MSP’s Story

March 21, 2024 |

The story of a technologist turned business owner who successfully switched from break-fix to managed services.


Related MSP Spotlights, News

Growing the MSP

Explore ChannelPro

Events

Reach Our Audience