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ThreatMetrix Adds Mobile App Analysis, Improves Global Trust Intelligence Network with Webroot Partnership

Additions to the ThreatMetrix Global Trust Intelligence Network enable real-time analysis of customer provided data and android application data. By ChannelPro

ThreatMetrix, a provider of context-based security and advanced fraud prevention solutions, has launched the ThreatMetrix Fall 2014 Release. This latest release provides improvements in how ThreatMetrix customers can integrate information from any source to enhance the depth and breadth of data available for real-time analysis by the ThreatMetrix Global Trust Intelligence Network (The Network). The Fall 2014 Release also includes new capabilities to analyze and determine risk factors associated with applications running on Android-based devices.

This release provides ThreatMetrix customers with the ability to privately store and analyze organizational-supplied data relevant to determining trust and risk levels or other attributes specific to their business. Additionally, the Fall 2014 Release delivers mobile risk and trust analysis improvements to better determine the trustworthiness of applications running on Android devices through a partnership with Internet security provider, Webroot.

The Fall 2014 Release enhances ThreatMetrix’s context-based security and advanced fraud prevention solutions through:

  • Persona DB – This new capability enables organizations to privately store user or customer identifying attributes, characteristics, and behaviors. Any data relevant to authorizing visitor access can be stored, including information such as normal usage locations, mobile phone numbers for step-up authentication, compromised IP or email addresses, banned country lists for compliance, and other data elements. This feature enables ThreatMetrix customers to perform a customizable, comprehensive user, device, and behavior analysis for each access or transaction attempt in real time.

“The new Persona DB enables ThreatMetrix customers to provide their own data sources to improve their ability to distinguish between trusted users and fraudulent activity,” says Ken Jochims, director of product marketing at ThreatMetrix. “For example, banks and financial institutions can include banned country lists to ensure they are compliant with governmental trade restrictions. In addition to blocking suspicious activity, Persona DB data can also be used to enhance good customer access by identifying trusted high-value customers through frequent flier status data, streamlining access or by applying other specialized actions.”

  • Mobile Application Analysis – Security risks inherent in mobile devices are more prevalent than ever, as 42 percent of Android applications have been classified as malicious, unwanted, or suspicious. This new capability provides an integrity check of the mobile application it’s protecting to ensure it has not been compromised or contains malware. It also scans all installed mobile applications to verify their reputation though The Network via integration with the Webroot BrightCloud Mobile App Reputation Service to detect the presence of malicious or unwanted apps in order to reduce the risk of personal information theft. These new data collection and analysis features, together with existing mobile detection and analysis capabilities, such as root detection, offer a complete security risk profile of each user’s device.

“We’re excited to partner with ThreatMetrix to extend our market-leading mobile classification services to determine trust levels for Android applications,” says Scott Merkle, vice president of enterprise and OEM sales at Webroot. “Together, we can empower organizations to identify threats lurking in mobile applications while maintaining compliance by protecting access and transactions for a multitude of mobile devices.”

For more information, visit or call 1-408-200-5755.

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