IT and Business Insights for SMB Solution Providers

Razer Launches Its Digital Game Store

Razer, the leading global lifestyle brand for gamers, announced a new digital distribution platform for PC games - the Razer Game Store – which goes live in the US, UK, Germany, and France today.

The Razer Game Store offers instant access to thousands of digital games and rewards customers with every purchase. Games are delivered in the form of Steam or Uplay product keys.

With Razer's global leadership in gaming peripherals, laptops and software, the Razer Game Store is the next step in its expanding ecosystem for gamers.

Get Games, Get Rewarded

When gamers buy games from the Razer Game Store, they get access to exclusive offers, Razer Game Store vouchers, discounted Razer peripherals on the RazerStore or other perks.

In addition, gamers will also earn zSilver loyalty rewards credits with each purchase on the Razer Game Store, including credit card transactions. Paying instead with zGold grants even larger zSilver rewards.

With its unique rewards system, buying a game from the Razer Game Store grants more value than in any other digital store as gamers are then able to redeem their rewards for other Razer products and more each time they checkout.

"As gamers, we know the importance of a good deal and the Razer Game Store delivers that to everyone," says Min-Liang Tan, Razer co-founder, and CEO. "We have been delighting gamers with our high-performing peripherals, laptops, and software, and we're now also able to provide the content itself that fuels their passion."

Availability

At launch, the Razer Game Store will go live in the United StatesUnited KingdomGermany, and France with localized content, prices, payment methods, and customer support. The remaining countries of Europe are supported with an English version of the store with prices in Euro currency.

Other countries are supported through a global storefront with prices based on US dollars.

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