†Kaspersky Lab†is launching a new global partner program, Kaspersky United to enable partners to develop and grow their security expertise – regardless of their level of maturity. The new program will provide an opportunity for partners to develop in-depth knowledge in specific solution sets in order to offer customers specialized IT security solutions and services.
When it comes to cybersecurity, the complexity of IT infrastructure is the factor that’s putting the most pressure on CISOs according to a†Kaspersky Lab survey. Complexity widens the attack surface – making the protection of every aspect of infrastructure even more difficult, as it requires specific cybersecurity measures. Kaspersky Lab’s global partner program helps arm partners with the specialized knowledge to address security for complex IT environments – from hybrid cloud security to defense from targeted attacks and industrial network protection.
With the new program, Kaspersky Lab is encouraging its partners to earn certifications to master techniques that can enhance their selling capabilities of the company’s products. This will demonstrate to their customers and prospects that they are experts in their particular areas of need. Partners will be able to focus on particular solutions, such as†hybrid cloud security,†threat management and defense, or†fraud prevention, or particular services, such as managed service provider,†managed detection and response†provider, or authorized†training center.
Partners will also receive access to education, sales, and marketing toolkits and benefit from a new transparent monetary rewards structure, in which they can maintain and monetize their specializations across different status levels (Registered, Silver, Gold, and Platinum) in one or several solution sets.
“Business models are evolving to meet the changing needs of customers who are no longer only focused on securing the endpoint, and now require specialized service offerings to protect complex IT infrastructures,” said Maxim Frolov, managing director of Kaspersky Lab North America. “Kaspersky United offers a unique convenience for partners to explore new opportunities that allow them to efficiently specialize in areas that can provide their customers with a new level of knowledge and expertise, while enhancing and diversifying their portfolios from the competition.”
Within the Kaspersky United program, partners will also get comprehensive support and privileges from Kaspersky Lab, including:
- Compelling monetary rewards including significant upfront discounts, rebates on target achievement, proposal-based marketing development funds
- Partners participating in specialization areas can earn rebates of up to 20 percent
- Priority presales and implementation support
- Marketing and sales toolkits
- Education materials, online and offline training sessions and workshops
In the next phase of the program, Kaspersky Lab is updating the partner portal, where a variety of valuable information can be found, such as white papers, webinars, competitive comparisons, and certifications. New partners will gain access to specially designed partner onboarding training, and assets to ensure newcomers have all they need to start selling and earning quickly.
“Kaspersky has once again shown that they are well connected with their partners and continue to lead and evolve in all the right areas,” said Michael Knight, president and CTO of Encore Technology Group, a Kaspersky Lab North America partner. “Not only does Kaspersky continue to deliver top quality cybersecurity solutions but also the updates to their partner program will allow us to specialize in the areas that makes the most sense for our business now and continue to evolve with Kaspersky as our business changes. Kaspersky is definitely making the right moves in enabling and committing the company’s best resources to their most committed partners.”
