IT and Business Insights for SMB Solution Providers

HP Unveils High-Capacity, Low-Cost Laser Printers for “Micro-Businesses”

The new Neverstop Laser family is designed to help home-based and other small companies that print large numbers of black-and-white documents enjoy the convenience and savings long available to owners of tank-based inkjet printers. By Rich Freeman

HP has introduced a family of monochrome laser printers for home offices and “micro-businesses” that are designed to require fresh toner less often, and save users money on toner when they do need more.

Called HP Neverstop Laser and available for purchase now, the new product line will let companies that print large numbers of black-and-white documents enjoy the convenience and savings long provided by high-capacity inkjet printers such as those in HP’s Smart Tank Plus series, according to Jeff Walter, director of product marketing in HP’s Print Hardware Systems group.

“When it comes to laser printers, there haven’t been a lot of innovations that help customers meet the needs in managing their supplies and help them to save money,” he says.

All three initial Neverstop models ship with enough toner for 5,000 pages. According to HP, that’s seven times more than comparable products from competing vendors.

When new toner is required, businesses can order refill kits with a 2,500-page capacity for $16. Unlike traditional laser printer replacement cartridges, which contain both a print drum and toner, Neverstop refill kits contain toner only. Users snap the device into a special receptacle and then lower a plunger to transfer toner from the kit to the printer. The entire process takes seconds, HP says, and has been engineered to prevent toner from leaking during or after the loading process.

“This is mess free,” Walter says. The drum normally found in a laser replacement cartridge, he adds, is built into the Neverstop printer instead, and has a 20,000-page service life.

Together, HP asserts, the Neverstop portfolio’s high out-of-the-box capacity and inexpensive refills allow users to print for less than one cent per page. According to Walter, that kind of efficiency is important to organizations with tight technology budgets.

“Every dollar counts when you’re a small business, and so they’re looking for printing solutions that really help them maximize every penny that they’re spending on their printing,” he says.

Neverstop printers will hold strong appeal among businesses that value environmental sustainability as well, according to HP. The devices themselves, which are all Energy Star 3.0 certified, are made from 25% recycled plastic by weight, while the replacement kits are made from 75% recycled plastic by weight. Sustainability is a top design priority at HP, and was a prominent theme in the vendor’s product announcements at this year’s CES conference.

Neverstop printers are compatible with HP’s Smart App software for computers running Windows 10 or macOS as well as mobile devices running iOS or Android. The free system enables users to install new devices in less than 10 minutes, according to Walter, and provides alerts on toner status.

“You’ll get notified when you’re low on toner, and if you choose you can actually order a toner reload kit directly from the Smart App,” he says. “The business owner might be the person that actually needs to go out personally and purchase these supplies, and so it needs to be easy for them.”

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