Atera, developer of the cloud-based IT automation platform that combines Remote Monitoring and Management (RMM), Professional Services Automation (PSA), and remote access into one powerful solution, announced that Talia Schmidt has joined the company as vice president of Marketing. In this role, Schmidt will be responsible for the company’s go-to-market strategy globally. She will report to Gil Pekelman, chief executive officer at Atera.
“We are excited to welcome Talia to our management team as the vice president of Marketing,” said Pekelman. “Talia is a well-qualified global marketing expert with experience in digital marketing and strategic partnership planning in the technology industry. Her diverse background and unique skill-set will provide a value-add to MSPs throughout the IT channel. We look forward to the impact she will make helping MSPs better understand how Atera can help them profitably grow.”
Before joining Atera, Schmidt was the director of global markets at SafeDK, a mobile application company. Previously, she worked at adCore, a leading advertising technology platform, in various leadership roles. Most recently, she served as adCore’s chief revenue officer. She earned her bachelor’s degree in International Relations from The Hebrew University and an MBA from Tel Aviv University.
“I am excited to bring new ideas to the team and help build on our strategic marketing plan so that more MSPs will have an opportunity to grow with Atera,” said Schmidt. “I am passionate about marketing and eager to use my expertise to help MSPs.”