This white paper enlists two digital signage industry professionals to solve two major obstacles when it comes to building a digital signage integration business: how to help clients manage content and how to determine clients' return on investment.
Integrators, as technology enthusiasts, tend to get pretty excited about the prospect of selling digital signage, a category with seemingly endless growth potential. Customers, however, aren't always as enthusiastic. When integration clients lay out money for a system they like to feel confident that their investment will bring in new business - or at least save money in the long term. This white paper offers integrators a primer on how to determine digital signage ROI.