Any IT professional will tell you that offsite backup - whether as a standalone backup system or used in combination with a local device or hosted solution - is an imperative piece of the business continuity puzzle. All businesses, no matter their size, need to store their most valuable asset - their data - in a secure, remote location.
As an IT service provider, choosing a cloud backup vendor to partner with is a critical decision for your company and for your clients. There are many offsite backup options available, but most are either flimsy consumer grade products or enterprise-level solutions that are too intensive and far exceed the budgets of your SMB clients. Partners often struggle with determining a price that reflects both the product and the service that they offer. Though your pricing will differ according to your location and your portfolio, we've noticed that our most successful partners share a few common strategies.
Not only do managed service providers need to find a secure and reliable offsite backup solution for their clients, your provider also has to have a reseller program that allows you to easily manage and profit from their solution.