Why is it that integration firms tend to be only involved in the distribution of digital signage content and not in the creation of it?
Put yourself in your customer’s shoes. You have provided them with the hardware and software for a digital signage solution. They come to the realization that they need to create new original content e.g. HR training videos, and the first company they turn to is their trusted AV integration firm. If you turn down the content creation job, that calls into question your ability to solve their evolving challenges.
A few months down the line when it’s time to update or expand their systems, they may think twice about reaching out to their once trusted integration partner.
Mvix knows that content creation is a key differentiator that should not be left on the table. It provides new revenue opportunities, strengthened relationships with customers, and potential recurring revenue through managed services.
Integration firms have at least three options:
- hiring an art and production staff
- leaning on contractors, e.g. UpWork
- teaming up with a content creation firm or a manufacturer with a content creation service
Watch this valuable session featuring Mike Kilian, Senior Director of Business Development at Mvix, as he explains how the process works and explores business models and profit structures for a managed services, content creation service.
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