Hosted email service is a catch 22. You need to offer email service because your customers expect it, but it’s hard to manage and even harder to make money at. Of course, you have the option to stop offering email, but that’s a sure way to drive customers to your competitors. Assuming you don’t want to lose hard-won subscribers, you need to find a way to deliver email profitably and without all of the problems that come with hosting it. Fortunately, there is a solution: outsourcing email hosting to a world-class provider like Rackspace.
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