IT and Business Insights for SMB Solution Providers

Learning from the IAMCP: Part 3

In the final episode of ChannelPro’s three-part podcast mini-series, Microsoft channel exec Brent Combest (pictured) shares his take on how the groups like the International Association of Microsoft Channel Partners benefit their members and Microsoft itself. By ChannelPro

The Southern California chapter of the International Association of Microsoft Channel Partners hosted a partner education conference/birthday party earlier this year to celebrate its 10th anniversary, and top Microsoft channel executives—including the worldwide head of the Microsoft partner program—flew in to attend. What is it about the IAMCP that inspired that kind of interest, and what can partners generally and Microsoft partners specifically learn from the IAMCP about the qualities that make for long-term success?

In the final episode of a three-part mini-series, Dave Seibert, an MSP, ChannelPro contributor, and IAMCP member, discusses those and other topics with Brent Combest, General Manager for value-added service providers in Microsoft’s partner program.

Click here to hear parts 1 and 2.

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