IT and Business Insights for SMB Solution Providers

ChannelPro SMB, June 2007

Top Story: Special Report: Mind Your Own Business. Expert advice on budgeting, marketing, deal making, and planning your end game. By ChannelPro

COVER STORY:
Special Report: Mind Your Own Business. Expert advice on budgeting, marketing, deal making, and planning your end game.
16 Budgeting for Capital Gain by Samuel Greengard
Somewhere between profitability and sustainability lies the landline know as vulnerability. Budgeting gives you maximum visibility into that uncertain future.
20 Get Bang from Your Marketing Buck by Megan Santosus
If you're looking to grow your business, marketing can't be an afterthought. Here's how to make your company stand out - without breaking the bank.
24 Mastering the Art of the Deal by David A. Kelly
Experts agree: To drive a tough but fair deal, listen to the customer, get all the issues on the table, and recognize that negotiation is not a one-time event.
26 Planning Your End Game by Lauren Gibbons Paul
Starting a business is like beginning a game of chess - you've got to think ahead and plan your end strategy no matter how long you expect to be in the game.

FEATURES
30 ERP for SMBs by Alison Diana
What's big in business application suites? Here's your handy guide to the major players.
38 Managed Services: It Makes Sense by Erick Simpson
Everyone, it seems, is talking about managed services. One veteran channel partner tells why.

DEPARTMENTS
6 From the Publisher by Michael Siggins
8 Quick Hits Are SMBs easy prey for hackers?; marketing to SOHOs; the death of Original NetWare; Google Apps vs. Microsoft Office; and more.
14 Analyst Q&A Sonal Gandhi of JupiterResearch talks about micro-businesses and the opportunities these very small companies present for channel pros. by Cecilia Galvin
36 ChannelWise Technical certifications are important, but without a go-to-market plan, they're absolutely worthless. by Joel Davis
40 ChannelBeat Noteworthy news from the channel partner program world. by David Greer
44 Reader Survey By giving us As to our Qs, you'll help us chart a course for the future and develop new offerings of interest to channel pros like you.
46 POV: Tech Data's Bob O'Malley From his vantage point in the middle, a distributor looks at what manufacturers and small IT VARs can do to better serve SMBs.
48 One Last Thing: Golden Oldies From the sensible to the strange, here's how to breathe new life into your old PC. by John Danielowich

Downloads
ChannelPro SMB Magazine
SUBSCRIBE FREE!

Get an edge on the competition

With each issue packed full of powerful news, reviews, analysis, and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.