IT and Business Insights for SMB Solution Providers

ChannelPro SMB, August 2008

Top Story: A single IP-based network for data, voice, and video can be a boon for your customers - and a new revenue opportunity for you. By ChannelPro

COVER STORY
A single IP-based network for data, voice, and video can be a boon for your customers - and a new revenue opportunity for you.

FEATURES
25 Product Focus: Got Your Back(up) by Rachel Cericola
You may have your client's back, but do you have them back up? We offer some cost-effective options for keeping client data safe, the online way.
28 Pros and Cons of IT Franchising by Rich Freeman
Buying an IT franchise can be a shortcut to success - or a costly nightmare. So carefully weigh the issues before joining forces with a national technology chain.

DEPARTMENTS
4 From the Executive Editor by Cecilia Galvin
6 Quick Hits Protecting the network from the data risks posed by MP3 players, iPhones, and memory sticks; online blog aggregating services; social networking to boost your business; marketing to SMBs in a downturn; and more.
12 MYOB: Blogging for Business Today, you need to have a presence in the social media space, and blogging is a great way to create a dialogue with both your customers and the prospects you wish to engage. by Carolyn Heinze
16 Analyst Q&A When it comes to security, skip the product pitches, says Adam Hils, principal research analyst for SMB Security at Gartner Inc. Instead, consultative selling is a must, and be sure to discuss services and remote connectivity. by Carolyn Heinze
18 Takeaways An executive summary highlights this month's stories.
36 Peer to Peer: Business Model 3.0 The journey from “soloist” to a “jazz band” business model was the first evolution. Now, moving to something akin to an “orchestra” paradigm, this channel pro finds a better balance of talent, power, and responsibilities. by Kathy Durfee
38 ChannelWise Certifications are like a driver's license. Anyone can operate a vehicle without one, but would you really trust the driver? by Beatrice Mulzer
40 One Last Thing: Road Scholar Get smart: great car-trip options for the long haul. by Rachel Cericola

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