You know what your business does, but what does it stand for? According to Tom Peters and Robert Waterman in their classic book In Search of Excellence, the answer matters:†
“Every excellent company we studied is clear on what it stands for, and takes the process of value shaping seriously. In fact, we wonder whether it is possible to be an excellent company without clarity on values and without having the right sort of values.”
Use this in-depth worksheet to reach clarity on the values that make your business what it is.
