The IT landscape has shifted a lot in recent years. No one would argue that Office 365 is one of the hottest products to hit the cloud market in a long time. There is definitely a great opportunity for Managed Service Providers to teach SMBs about the potential of Office 365 and the new benefits it has to offer.
But as you’re reselling Office 365, there is no guarantee that customers will be lining up to buy it from you. You have to put yourself in the client’s shoes. Why would they get Office 365 from you if they can just as easily buy it from someone else or directly from Microsoft?
As a Managed Service Provider, targeting the right market and creating an adequate sales strategy are essential to your success. We’ve identified a few topics you definitely need to master so you can make your Office 365 business thrive:
- The differences between Office 365 licensing models
- How to bundle and price your offer to maximize profits
- Tips to create demand and promote your offer
- How to identify Office 365 opportunities and handle objections
This white paper explores some high-level concepts to keep in mind when offering cloud services. We believe that building good offers and establishing yourself as a technology educator and integrator will improve your chances of convincing your clients to adopt Office 365.