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Promotional Marketing Firm Scales Brand Ambassador Workforce

By Work Market

The Tastemakers talent network, spanning several hundred people, was representing hundreds of brands at events all across the country. The company continued to win business from global companies including Campari America, Beam Suntory, Champignon North America and CBS Media Group and was executing more than 1,500 events a year. By all accounts the company was riding high, but CEO Johanna Lopez Miyaki still felt there was an opportunity to improve her business.

Learn how the company used a crowdsourced labor model to drive tremendous efficiencies and continue its growth.

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