Omnichannel Digital Marketing Strategy Earned Equilibrium a Netty Awards Finalist Spot!
Omnichannel digital marketing strategy earned Equilibrium Consulting a finalist spot at the 2025 Netty Awards for digital excellence. This prestigious recognition highlights innovation, creativity, and consistent execution across multiple digital touchpoints. But beyond the award, this campaign marked a significant shift in how IT service providers can engage with their audience.
Why an Omnichannel Digital Marketing Strategy Matters in IT
Today’s buyers no longer follow a straight path. Instead, they bounce between search engines, social media, email, events, and referrals. Therefore, a true omnichannel digital marketing strategy must meet prospects where they are. At Equilibrium Consulting, we embraced this reality by designing a campaign that spanned blog content, eBooks, direct mail, webinars, digital ads, and interactive tools.
More importantly, we didn’t just blast information—we created meaningful touchpoints. Each element guided our audience through a story. From understanding the end-of-life risks of Windows 10 to seeing the productivity advantages of Windows 11, we simplified the journey and made it actionable.
Campaign Recognition: A Milestone for IT Marketing
The 2025 Netty Awards, known for spotlighting digital innovation, recognized our campaign in a competitive field. Categories included enterprise agencies, disruptive startups, and global brands. Our nomination proved that IT-focused marketing can be engaging, educational, and award-worthy.
Our campaign moved beyond specs and upgrades. It told a relatable story that gave SMB decision-makers the clarity and confidence to act. That is what modern marketing should do: inform, inspire, and convert.
Built by a Bold Team, Backed by Bold Clients
Behind every great campaign is a passionate team. The Equilibrium crew brought creativity, precision, and purpose to every asset we delivered. At the same time, our clients empowered us to be bold. They trusted our vision, and together, we built something remarkable.
As Pete Busam, CEO, stated, “We’re honored to receive this recognition as a 2025 Netty Awards Finalist. It reflects the passion and purpose behind everything we do.”
What’s Next for IT Marketers
For IT marketers, this is a call to raise the bar. With the right omnichannel digital marketing strategy, you can educate your audience, gain their trust, and drive results. Campaigns shouldn’t just speak. They should connect.
We believe this nomination is only the beginning of pushing boundaries, together.
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