IT and Business Insights for SMB Solution Providers

Lisa Shorr

Brand Bytes
Delegate, Don’t Abdicate
April 6th, 2020 | Lisa Shorr | Brand Bytes
ABOUT FIVE YEARS AGO, one of our senior engineers decided to leave our company for “greener pastures.” This engineer had been with us for over five years and handled the maintenance of a few key accounts. During the last week of our employee’s tenure with us, we sat down with that person to review - Read More
 
Maintain a Growth, not Fixed, Mindset
August 20th, 2019 | Lisa Shorr | Brand Bytes
When I was just 2 years old, my Papa Al passed away due to a sudden heart attack. He was only 55. My grandmother was now a widow with six children, the youngest age 5. Life had thrown Grandma Belle a severe curveball.Resilience should have been Grandma Belle’s middle name, however. At the time, she - Read More
 
Shift Gears to the XaaS Model to Accelerate Success
April 5th, 2019 | Lisa Shorr | Brand Bytes
START YOUR ENGINE, roll down your window, and turn up the radio. Place your hands on the wheel, step on the gas pedal, and go! The breeze whipping through your hair, tunes blaring, and the open road—ah, not a care in the world! Can you feel the freedom? This is the same freedom you provide your - Read More
 
5 Voice Strategies to Get Your Contract Signed, Not Declined
August 20th, 2018 | Lisa Shorr | Brand Bytes
“Your level of achievement, happiness, and satisfaction is directly correlated to your ability to emotionally connect with and move other people!”—Celebrity Vocal Coach Roger LoveAt a recent Technology Marketing Toolkit Quarterly Producers Club meeting, Robin Robins, founder and CEO, opened her - Read More
 
The 'Other' Networking
May 23rd, 2018 | Lisa Shorr | Brand Bytes
When I say the word “network,” what comes to mind? I’ll bet it’s your client’s or your own tech infrastructure that runs a business. While you’re not wrong, as the self-professed “Image Geek in the MSP world,” I am actually referring to that dreaded event in which you actually have to emerge from - Read More
 
The 'Other' Networking
May 23rd, 2018 | Lisa Shorr | Brand Bytes
When I say the word “network,” what comes to mind? I’ll bet it’s your client’s or your own tech infrastructure that runs a business. While you’re not wrong, as the self-professed “Image Geek in the MSP world,” I am actually referring to that dreaded event in which you actually have to emerge from - Read More
 
Busting the MSP Myth That Appearance Doesn’t Matter
February 15th, 2018 | Lisa Shorr | Brand Bytes
I participated in an initial sales meeting once that “looked” like this: The first salesperson sat in my conference room chair in a too-tight button-down untucked shirt, exposing bulging buttons and abdominal hair. His female colleague wore jeans and a tank top that was distractingly low. The only - Read More
 
Four Lessons to Becoming a Respected Leadership STAR!
December 13th, 2017 | Lisa Shorr | Brand Bytes
“If you get the culture right, everything becomes easier. If you don’t get it right, all is hard.” - Jack Daly, author of Hyper Sales GrowthMicrosoft Inspire is a remarkable trade show. Thousands of IT geeks like myself fly in from all over the globe to connect with colleagues and vendors and get “ - Read More
 
You Are Being Watched! Exercise These 3 Positive Leadership Behaviors
November 1st, 2017 | Lisa Shorr | Brand Bytes
Does your company staff meeting look like this? Your CEO is constantly cutting team members off to ask questions. One engineer is rolling his eyes, another is looking out the window, and yet another is checking email on her phone. How do you FEEL after leaving your meeting, accomplished and - Read More
 
Personal Branding 101: Leadership Strategies for the Busy Managed Services Professional
October 10th, 2017 | Lisa Shorr | Brand Bytes
HAVE YOU EVER been in a bidding war with two or three other MSPs and won? Think back to that glorious moment and remember what set you apart from your competition. Was it your technology solution or the size of your corporation? Chances are, it wasn’t price.A colleague of mine recently won a deal - Read More