IT and Business Insights for SMB Solution Providers

Lisa Shorr

Brand Bytes
The Five Ways I Use Emotional Intelligence to Keep My MSP Strong Through the Pandemic
January 17th, 2022 | Lisa Shorr | Brand Bytes
As I sit at my kitchen table—I needed a change of scenery from my desk—I have three employees out sick with COVID and two are awaiting test results (and thus quarantining). Two-thirds of our employees have been infected, and my MSP’s experience over the past two years is becoming the global norm. I - Read More
 
Key Soft Skill for 2021: Empathy
February 17th, 2021 | Lisa Shorr | Brand Bytes
Welcome to mid-February 2021! In the span of just over 40 days, we have seen a new administration take office, a vaccine rollout, civil unrest, and GameStop being a hot “stonk.”For MSPs, COVID-19 and the resulting work-from-home needs, plus the continuing rise of cyberattacks, have created - Read More
 
How We Landed An $8,000 MRR Deal During a Pandemic…And How You Can Too!
September 22nd, 2020 | Lisa Shorr | Brand Bytes
A rapidly growing construction company was fed up! Their current IT provider took several days to respond to phone calls and forever to set up computers for new employees. Their biggest frustration was constantly wasting time by repeating themselves thanks to the constant turnover of their IT - Read More
 
Delegate, Don’t Abdicate
April 6th, 2020 | Lisa Shorr | Brand Bytes
ABOUT FIVE YEARS AGO, one of our senior engineers decided to leave our company for “greener pastures.” This engineer had been with us for over five years and handled the maintenance of a few key accounts. During the last week of our employee’s tenure with us, we sat down with that person to review - Read More
 
Maintain a Growth, not Fixed, Mindset
August 20th, 2019 | Lisa Shorr | Brand Bytes
When I was just 2 years old, my Papa Al passed away due to a sudden heart attack. He was only 55. My grandmother was now a widow with six children, the youngest age 5. Life had thrown Grandma Belle a severe curveball.Resilience should have been Grandma Belle’s middle name, however. At the time, she - Read More
 
Shift Gears to the XaaS Model to Accelerate Success
April 5th, 2019 | Lisa Shorr | Brand Bytes
START YOUR ENGINE, roll down your window, and turn up the radio. Place your hands on the wheel, step on the gas pedal, and go! The breeze whipping through your hair, tunes blaring, and the open road—ah, not a care in the world! Can you feel the freedom? This is the same freedom you provide your - Read More
 
5 Voice Strategies to Get Your Contract Signed, Not Declined
August 20th, 2018 | Lisa Shorr | Brand Bytes
“Your level of achievement, happiness, and satisfaction is directly correlated to your ability to emotionally connect with and move other people!”—Celebrity Vocal Coach Roger LoveAt a recent Technology Marketing Toolkit Quarterly Producers Club meeting, Robin Robins, founder and CEO, opened her - Read More
 
The 'Other' Networking
May 23rd, 2018 | Lisa Shorr | Brand Bytes
When I say the word “network,” what comes to mind? I’ll bet it’s your client’s or your own tech infrastructure that runs a business. While you’re not wrong, as the self-professed “Image Geek in the MSP world,” I am actually referring to that dreaded event in which you actually have to emerge from - Read More
 
The 'Other' Networking
May 23rd, 2018 | Lisa Shorr | Brand Bytes
When I say the word “network,” what comes to mind? I’ll bet it’s your client’s or your own tech infrastructure that runs a business. While you’re not wrong, as the self-professed “Image Geek in the MSP world,” I am actually referring to that dreaded event in which you actually have to emerge from - Read More
 
Busting the MSP Myth That Appearance Doesn’t Matter
February 15th, 2018 | Lisa Shorr | Brand Bytes
I participated in an initial sales meeting once that “looked” like this: The first salesperson sat in my conference room chair in a too-tight button-down untucked shirt, exposing bulging buttons and abdominal hair. His female colleague wore jeans and a tank top that was distractingly low. The only - Read More
 

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