IT and Business Insights for SMB Solution Providers

You’re Selling Backup and Recovery All Wrong – And How to Fix It!

You're Selling Backup and Recovery All Wrong - And How to Fix It!

Watch Now On-Demand!

Do I have your attention? If you’re simply adding Data Backup and Recovery services and solutions by default to your standard MSP or Cybersecurity offerings without properly qualifying your prospects considering today’s historic cybersecurity threat landscape, you’re doing yourself and your clients a disservice – and leaving money on the table.

During this Webinar, we won’t be repeating what you already know about backups and data restores. Instead, we’ll challenge you to re-evaluate the way you position the true value of these critical services and discover how to properly qualify for and present that value to guard against your clients’ heightened business risk. We’ll reveal how to increase the urgency and buying temperature for these services not only for new prospects but how to approach your existing clients to do the same – and grow your recurring revenues exponentially.

Join me as I reveal the common mistakes made when positioning backup and recovery services, and the techniques my top-performing MSP partners use to not only increase net profit but grow top-line revenue with clients as well.

This must-attend session is for technical sales leaders and teams and will include specific strategies and how-to’s that you can implement immediately to position and deliver next-level backup and recovery services to your clients while increasing your strategic value to them – and growing higher recurring revenues.


During this session, I will:

  1. Reveal why the typical “backup and recovery” pitch doesn’t cut it anymore in today’s cybersecurity threat landscape – and how to flip the script to make it a growing profit center and revenue generator
  2. Share 3 new ways to use these services to grow lifetime strategic value with clients you probably aren’t doing
  3. Discuss how to position these services and use reporting correctly to keep clients for life

About the Author

Erick Simpson's picture

A Technology Businesses and Channel Growth and Transformation Consultant | Business Process Improvement, M&A and Integration Expert

Co-Founder of one of the first "Pure Play" MSPs in the industry, and creator of the MSP Mastered™ Methodology for Managed Services business performance improvement and the Vendor Channel Maturity Level Index™ that identifies IT channel program maturation for strategic growth, Erick Simpson is a strategic technology business growth and transformation specialist. He is experienced in improving top and bottom-line business performance by increasing operational efficiencies, boosting marketing and lead generation outcomes, accelerating sales velocity, shortening sales cycles and maximizing service efficiencies.

With over 30 years of experience in the IT industry as an Enterprise CIO, MSP, Strategic Coach and Consultant, Erick is a Business Process Improvement Expert with hundreds of successful IT Solution Provider, MSP, Cloud and Security practice business improvement consulting engagement outcomes.

One of the most prolific, recognized and sought-after  business improvement and transformation experts, authors and speakers in the industry, Erick has contributed to numerous industry publications and spoken at hundreds of events.

His published works include "The Guide to a Successful Managed Services Practice"; the definitive book on Managed Services, “The Best I.T. Sales & Marketing BOOK EVER!”, “The Best I.T. Service Delivery BOOK EVER!” and “The Best NOC and Service Desk Operations BOOK EVER!”, along with 50 Best Practice Guides.

Consulting Services for MSPs and Channel Vendors:



ChannelPro SMB Magazine

Get an edge on the competition

With each issue packed full of powerful news, reviews, analysis, and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.