A note for entrepreneurs.
Many people are stymied by the mistaken belief that they have to “get it right” before they implement decisions. This includes small decisions as well as large ones.
I encourage you to take a different approach: Accept that this is an iterative process. That means you will tackle the same decisions again and again. Eventually, you will get good at making decisions. The sooner you give up believing in perfection, the sooner you can learn to make decisions quickly, without fear of being wrong.
Consider your business five or ten years from now. You will have run many marketing campaigns. With each one, you will learn something about what works and what doesn’t. And, ideally, each campaign will be better than the previous.
The same is true with your price lists, your offerings, your strategies, and everything else in your business. Everything changes, all the time. It is simply impossible for you to keep doing exactly the same thing all the time.
So, you see, every decision you make in your business will be revisited at some point.
So just remember that you need to go through this process, but execution is far more important than getting it right the first time.
The Japanese have a management process called Kaizen. It means constant, incremental improvement. Embrace that philosophy and relax: you have forever to get it right!
I promise you'll make mistakes. And you'll get over. With luck, you'll learn and move on.