IT and Business Insights for SMB Solution Providers

Webinar July 29th: Build Strategic Bundles to Maximize Profit

Great new webinar - 

The Value of Strategic Bundling


July 29th, 2020 

Want to grow your business? Let’s talk building service bundles!

-- -- -- 
This webinar was recorded!
The recording for that webinar is here:
and the slides in PDF format are here:
I am happy to present this webinar along with Justin Gilbert, Sr. Director Channel Marketing, Zix | AppRiver.
In this session you'll learn how to build a cloud service bundle that flies off the shelf, and how to use pricing to maximize sales and profit.
You may find this hard to believe, but a good bundle will help you make a lot more sales. Really!
And, truth be told, good bundles will help you organize your service delivery to achieve the goals of security and reliability that your clients are looking for.
In this webinar, we'll talk about options for building bundles, how to put them together, and how to maximize profit.
. . .
Most people aren’t sure where to start building great cloud bundles. I recommend you take a step back and define what you mean by great. Are you looking to cover as many bases as possible (that is, include as many products as you can)? Are you looking to maximize security? Are you looking to maximize profit? Any of these is a great place to start. 
Ultimately, I think you want to include as much preventive maintenance as possible, along with the core services that your clients need to run their business. Remember, you can always add on whatever technology they need. The point of the bundle is to make sure all the “necessary” stuff is taken care of. As it turns out, this approach will also put you well on the way to covering all your bases, maximizing client security, and maximizing your own profit.
If the problem is how to get started building bundles, the answer is simply to start making lists of things you might include. Once you have a list or two, you can start fine-tuning. Remember: You can’t edit a blank page. So any approach that gets you started is the right approach!
We hope you can join us for a discussion on bundling your services!

We'll see you on the 29th.


About the Author

Karl W. Palachuk, is a technology consultant, author, speaker, trainer, and coach. He is the author of fifteen books. He has built several successful businesses, including two managed services companies. His books include Managed Services in a Month and The Network Documentation Workbook. Karl is a frequent trainer and speaker in the SMB Community. His popular blog can be found at He has more than twenty years experience as an I.T. professional and serves on advisory panels for several hardware and software companies.

ChannelPro SMB Magazine

Get an edge on the competition

With each issue packed full of powerful news, reviews, analysis, and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.