IT and Business Insights for SMB Solution Providers

My Social Media Tools

In the last two weeks I've posted two videos highlighting the tools I use to "broadcast" to social media. I thought I'd highlight them here for those of you who have not yet subscribed to my YouTube Channel.

These tools address the great challenge with social media:

Most of the time, most of the people aren't paying any attention to what you do!

The first tool is called Symphony. This used to be called Networked Blogs. You log in to Symphony via Facebook. Then you register your blog(s) with Symphony.

Once you prove that you own the blog, you can set up Symphony to automatically promoted your blog onto all of your Facebook, Twitter, and LinkedIn.

Now, whenever you post something on a blog, it will automatically appear on the social media sites you've selected. For example, this blog is automatically posted on my personal and business pages on Facebook as well as Twitter and LinkedIn.

Here's the Symphony video:

The second tool is HootSuite. HootSuite is one of the old tools for managing all your social media in one location. You can use it to view your profiles on Twitter, Facebook, LinkedIn, and Instagram. But I rarely use it for that.

I love Hootsuite because it allows me to post one message simultaneously across all the social media. My administrative assistant logs in regularly and schedules "re-broadcast" teases for my content. These are scheduled in advance.

Here's the Hootsuite video:

So here's the overall schedule of how my social media presence is broadcast.

Day 1: Karl posts a blog or video

-- Symphony re-posts this content to my social media accounts almost immediately.

About 8 days later: Crystal schedules a re-posting teaser via Hootsuite to all social media accounts.

. . . and this is repeated every eight day until each post has been re-posted twelve times.

- - - - -

I hope you can see why I look confused when people say things like, "Are you doing a roadshow this year?" I re-post and re-broadcast my content for three months and still no one sees it.


Most of the time, most of the people aren't paying any attention to what you do!


About the Author

Karl W. Palachuk, is a technology consultant, author, speaker, trainer, and coach. He is the author of fifteen books. He has built several successful businesses, including two managed services companies. His books include Managed Services in a Month and The Network Documentation Workbook. Karl is a frequent trainer and speaker in the SMB Community. His popular blog can be found at He has more than twenty years experience as an I.T. professional and serves on advisory panels for several hardware and software companies.

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