I just finished watching Mark Smith's first class on Local Marketing for MSPs - twice.
Set the scene: If you search for your business (on a PC, laptop, or smart phone), what comes up? Well, some pretty basic, generic information that's probably wrong. Mark shows you how to claim your business and update ALL the information you find there, PLUS creating events, links to calendars, customized photos, "posts," information, and more.
This training is FREE to members of the Small Biz Thoughts Community. Just log in, go to "Classes and Seminars" and click on Mini Class:
Local Marketing for ITPreneurs.
Class includes Citation Management, Reputation Management, Website Optimization, Local Paid Search, and Email Marketing. Acting on this step-by-step advice will make it easier for prospects to find and engage with your business.
Seriously, folks, you need to take advantage of the FREE content in the Small Biz Thoughts Community. Mark Smith just posted his first class in the three-part class on local advertising. It is awesome.
I started learning things immediately. In fact, I dragged out a laptop to fire up during the webinar so I could follow along and see exactly what he's doing. Then, after uploading the recorded video into the Community, I watched it again.
Homework: Claim your search engine "My Business" splash page. Update with correct address, photos, hours, etc. If you want to write a post or turn the graphic into a link, you'll see how to do that.
Google doesn't want you to leave their site any more than Facebook or YouTube. They want you to stay on their site, which is why they've started adding more and more information right there, as soon as people search.
Don't think that stuff is random! It's there based on a database you can log into, update, and craft for YOUR local advertising. Free.