IT and Business Insights for SMB Solution Providers

July 28th: Understanding and Serving the Distinct Cybersecurity Needs of Regulated and Unregulated Clients

To effectively address the cybersecurity needs of your existing clients and new prospects, you’ll need to design and price your services and bundles; and refine your marketing and sales approaches to serve 2 distinct audiences. The first audience includes regulated businesses; or businesses that must meet and demonstrate compliance with specific regulatory requirements such as HIPAA, SOC Type 2, PCI DSS, GLBA, NIST 800, FIPS, CMMC, GDPR, and others. The second audience is those businesses that do not fall under any specific regulatory guidelines but must strengthen their cybersecurity posture nonetheless to reduce their risk and liability. In addition, and regardless of any client or prospect’s specific regulatory requirements, your services will need to demonstrate compliance with the conditions of their individual cyber liability insurance policies.
This must-attend MSP Mastered® Webinar is for operations, marketing, sales, and technical leaders and teams.
During this important session, we’ll cover:
  1. Building, bundling, and pricing cybersecurity services for regulated and unregulated clients
  2. How to adjust your sales process for different audiences to accelerate sales velocity and close more deals
  3. Positioning and delivering dark web monitoring, cybersecurity awareness training, and identity, and access management to meet your clients’ cyber liability insurance policy requirements
Attendees to this timely cybersecurity business-building Webinar will receive my 4-page MSP Mastered® Cybersecurity Sales Qualifying Questions Reference

The post July 28th: Understanding and Serving the Distinct Cybersecurity Needs of Regulated and Unregulated Clients appeared first on Erick Simpson.

About the Author

Erick Simpson's picture

A Technology Businesses and Channel Growth and Transformation Consultant | Business Process Improvement, M&A and Integration Expert

Co-Founder of one of the first "Pure Play" MSPs in the industry, and creator of the MSP Mastered™ Methodology for Managed Services business performance improvement and the Vendor Channel Maturity Level Index™ that identifies IT channel program maturation for strategic growth, Erick Simpson is a strategic technology business growth and transformation specialist. He is experienced in improving top and bottom-line business performance by increasing operational efficiencies, boosting marketing and lead generation outcomes, accelerating sales velocity, shortening sales cycles and maximizing service efficiencies.

With over 30 years of experience in the IT industry as an Enterprise CIO, MSP, Strategic Coach and Consultant, Erick is a Business Process Improvement Expert with hundreds of successful IT Solution Provider, MSP, Cloud and Security practice business improvement consulting engagement outcomes.

One of the most prolific, recognized and sought-after  business improvement and transformation experts, authors and speakers in the industry, Erick has contributed to numerous industry publications and spoken at hundreds of events.

His published works include "The Guide to a Successful Managed Services Practice"; the definitive book on Managed Services, “The Best I.T. Sales & Marketing BOOK EVER!”, “The Best I.T. Service Delivery BOOK EVER!” and “The Best NOC and Service Desk Operations BOOK EVER!”, along with 50 Best Practice Guides.

Consulting Services for MSPs and Channel Vendors:



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