IT and Business Insights for SMB Solution Providers

How to Hold a Hugely Successful Event - by Amy Babinchak

I am VERY pleased to announce that Amy Babinchak has released a white paper called

How to Hold a Hugely Successful Event that Results in New Clients for Your Business

Only $29.95 at SMB Books.

In this white paper, Amy spells out the strategy she used to double the size of her (already successful) managed service business in eighteen months.

This white paper covers all the detail of creating an event, marketing, training employees to make presentations, and more. Amy gives you all the details for every aspect of creating and executing live events as a way to nurture new clients.

On webinars and in live presentations, Amy has described the process of using events to grow her business. So I asked her to take the trouble to write up her process - and she did a great job!

In this white paper, she spells out the details of her process. And those details include several smaller goals that Amy builds into the whole "event production" process. For example, she invites both clients and prospects, so the clients end up endorsing her company in front of prospects. And she engages her entire team, forcing them to learn some presentation skills while demonstrating to both clients and prospects that everyone on the team is knowledgeable.

About Amy Babinchak

Amy is the owner of three IT related businesses: Harbor Computer Services, Third Tier and Sell My MSP. She has been working in the small and medium business IT field for more than 20 years. She is a technical person with advanced skills in networking design, management, and implementation. She values technology for what it does for people and the success it brings to business.

Amy is also a Microsoft MVP for 14 years. She has received numerous leadership awards and is a valued member of various boards. She is on the executive council of the Managed Services community at CompTia.

White Paper Contents:

  • Set Some Goals
  • Who Should You Invite?
  • Marketing Your Event
  • Getting People to Attend
  • How to Build Your Local LinkedIn Network
  • Creating and Posting a Great Event Flyer
  • Creating and Mailing a Great Postcard
  • Obtain a Venue
  • Organization of the Day
  • Create a Website
  • Developing the Content
  • Summary

Available now at www.smbbooks.com.

:-)

About the Author

Karl W. Palachuk, is a technology consultant, author, speaker, trainer, and coach. He is the author of fifteen books. He has built several successful businesses, including two managed services companies. His books include Managed Services in a Month and The Network Documentation Workbook. Karl is a frequent trainer and speaker in the SMB Community. His popular blog can be found at SmallBizThoughts.com. He has more than twenty years experience as an I.T. professional and serves on advisory panels for several hardware and software companies.

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