IT and Business Insights for SMB Solution Providers

Erick Simpson’s MSP Newsletter | August 2020

MSP Business Transformation Newsletter August 2020

A Great Marketing Lesson from Game of Thrones

I’ve started re-watching Game of Thrones beginning with Season 1.

If you’re a fan of GOT, you know that the series is an emotional roller-coaster, where no character – no matter how popular – is safe. In fact, Game of Thrones is notorious for killing off fan favorites (sorry, Ned Stark).

But, it also rewards viewers when really evil characters meet their end in the cruelest ways (looking at you, Ramsay Bolton).

So what does that teach us about marketing? The most effective marketing messages appeal to our base human emotions, and the best marketers and advertisers know this. Game of Thrones’ Red Wedding episode really shocked viewers, but it also generated the most buzz around any show I can ever remember.

Think of the power of harnessing emotion in your MSP marketing messaging – of course I don’t mean in the same way that GOT does, but rather creating messaging that generates an emotional response from your target audience, either by elevating their fear of risk, or promoting a great business benefit that they would feel really good about.

Maybe I’m geeking out on this a bit…

But when you’re as immersed as I am into marketing and lead generation you just start seeing these little lessons everywhere… even in popular shows.

I cover marketing, lead generation and appointment setting a lot more in my 12 Course MSP Mastered® Masterclass for Business Transformation.

Join Me For My Next “MSP Mastered®” Webinar:
Selling Virtually: 10 Questions That Uncover Cybersecurity Opportunities
Thursday, September 10th @ 10am PST / 1pm EST

With many business owners now accustomed to virtual  meetings, progressive MSPs and MSSPs are growing their businesses by selling Cybersecurity Virtually in the “New Normal”. Attend this timely Webinar with me and industry expert and thought leader Amy Luby to discover the 10 simple questions to ask to uncover cybersecurity opportunities and accelerate sales velocity with existing clients and new prospects during a virtual meeting.

You’ll learn how to easily take command of the meeting and leverage any virtual conferencing platform to properly qualify decision makers for your cybersecurity services, build buying temperature and shorten sales cycles remotely – without meeting face-to-face!


  1. How to use virtual meeting platforms to your sales advantage in the New Normal
  2. The 10 Simple Questions to Ask to Uncover Cybersecurity Opportunities
  3. How to build urgency and accelerate sales velocity during your virtual sales engagements

All attendees to this Virtual Sales Masterclass will receive Acronis’ comprehensive Cybersecurity Assessment Questionnaire, that covers the key questions needed to accurately assess an organization’s Cybersecurity posture.

Listen to My Latest ChannelPro Weekly Podcast:"Ill-Gotten Booty"!

I recently guest-hosted ChannelPro Network’s always informative and definitely lively and humorous weekly Podcast. If you want to keep informed about what’s happening in the channel and have some fun along the way, I definitely encourage you to subscribe, and take a listen to this episode – here’s a short abstract:

Nothing ill-gotten here, folks. Just interesting talk by Matt, Rich, and guest host Erick Simpson about Microsoft’s Inspire partner conference, Lenovo’s Microsoft 365 managed services, BitTitan’s “IT toolbox” solution for technicians, and SolarWinds MSP’s RMM integration with Microsoft Intune. You’ll also get some fresh takes on the year’s best new hardware from ChannelPro’s resident hardware doctor (who looks and sounds a lot like Matt) and learn a few of the rules for service delivery success straight from managed services consultant Karl Palachuk. It’s a beaut(y) of an episode!

Get My MSP Consultative Sales Proposal Template Free!

My 16 Page Editable Consultative Managed IT Services Sales Proposal Template is the most successful, business-winning sales proposal ever used by me and my consulting clients for selling Monthly Recurring Revenue IT Services. Crafted specifically for selling Managed IT Services, it is designed to remind the prospect of their pain and challenges, and the implications of not addressing these critical needs and builds urgency and buying temperature and accelerates the close of the sale.


Erick Simpson

Founder & Chief Strategist
[email protected]
2271 W. Malvern Ave., #169 
Fullerton CA 92833

The post Erick Simpson’s MSP Newsletter | August 2020 appeared first on Erick Simpson.

About the Author

Erick Simpson's picture

A Technology Businesses and Channel Growth and Transformation Consultant | Business Process Improvement, M&A and Integration Expert

Co-Founder of one of the first "Pure Play" MSPs in the industry, and creator of the MSP Mastered™ Methodology for Managed Services business performance improvement and the Vendor Channel Maturity Level Index™ that identifies IT channel program maturation for strategic growth, Erick Simpson is a strategic technology business growth and transformation specialist. He is experienced in improving top and bottom-line business performance by increasing operational efficiencies, boosting marketing and lead generation outcomes, accelerating sales velocity, shortening sales cycles and maximizing service efficiencies.

With over 30 years of experience in the IT industry as an Enterprise CIO, MSP, Strategic Coach and Consultant, Erick is a Business Process Improvement Expert with hundreds of successful IT Solution Provider, MSP, Cloud and Security practice business improvement consulting engagement outcomes.

One of the most prolific, recognized and sought-after  business improvement and transformation experts, authors and speakers in the industry, Erick has contributed to numerous industry publications and spoken at hundreds of events.

His published works include "The Guide to a Successful Managed Services Practice"; the definitive book on Managed Services, “The Best I.T. Sales & Marketing BOOK EVER!”, “The Best I.T. Service Delivery BOOK EVER!” and “The Best NOC and Service Desk Operations BOOK EVER!”, along with 50 Best Practice Guides.

Consulting Services for MSPs and Channel Vendors:



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