IT and Business Insights for SMB Solution Providers

Cool Tool for Creating Video Ads

I'm a little embarrassed to say that I subscribed to a new tool around the first of the year . . . and completely ignored it until last week. I knew it was super cool, and I knew I wanted to use it, but I was just too busy to dig into it.

Luckily, I dropped a shortcut on my desktop. I literally have ZERO icons on my desktop except the recycle bin. But for the last eight months I've had this one icon staring me in the face and reminding me that I already paid for it, so I should learn it.

Anyway, right before I left for ChannelCon, I finally dug in and created a few videos with VideoScribe. Here's my first:

Overall, I'm pretty happy with it. I was trying for 30 seconds. I think I got it to 35. But I wish it was 60 because I feel like the drawing is zipping around too much. So far, people I've asked say it's fine. But I suspect they're just being nice.

Anyway, I'm trying to follow a story arch here. You have a problem. Things are changing fast. Clouds are everywhere. Technology is changing super fast. You have to be good at business as well as technology. And so forth.

Basically, the story takes time. And I haven't got it. :-)
But I'll keep practicing.

Anyway, I've recommended this tool to several people. And I'm going to have some folks start using it in-house for my own marketing. So what did I have to do? I had to document my work! As part of my documentation, I created this super-quick VideoScribe video:

Notice: 26 seconds. ;-)

There are LOTS of good YouTube videos on creating cool stuff with VideoScribe. One of my favorites is Sarah Dewar's channel. She has ten VideoScribe tutorials. The first is here:

I particularly like her stuff because she actually shows how she makes an animated cartoons with this tool. AND she has some killer educational examples. So look around her channel.

VideoScribe is pretty cheap - $144/year. There are a few minor annoyances, but I'm sure they will be improved soon. Also, there's a 7-day free trial available.

So far, I love this tool.

Feedback welcome.


About the Author

Karl W. Palachuk, is a technology consultant, author, speaker, trainer, and coach. He is the author of fifteen books. He has built several successful businesses, including two managed services companies. His books include Managed Services in a Month and The Network Documentation Workbook. Karl is a frequent trainer and speaker in the SMB Community. His popular blog can be found at He has more than twenty years experience as an I.T. professional and serves on advisory panels for several hardware and software companies.

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