
Let’s face it – your and your clients’ business needs have changed significantly in the last couple of years, and so has the industry at large.
Today you face with the struggles of valuable staff leaving for different or higher-paying positions (and the cost and challenge of replacing them), adding new services to deal with cybersecurity threats and cloud migration and management opportunities, and managing more remote workforces and co-managed IT opportunities than ever before.
And the risk of failing to develop a successful strategy to address these challenges is unacceptable: continued staff churn, losing clients to competitors whose solutions and strategies align with what they are buying today, and the real threat of cybersecurity incidents for you and your clients.
But where there is risk and challenge, there is also opportunity – with the right strategy.
According to McKinsey, businesses have increased their remote workforce adoption by 43 times, data security by 23 times and accelerated their migration to the cloud 24 times faster than they would have before the pandemic, and now view technology and security as much more valuable strategic business assets that they are investing in.
2022 is your year to perfect and deliver a new breed of enhanced remote workforce, cloud management and cybersecurity services and solutions for your prospects and clients that strengthen their security posture and minimize your shared business risks.
But more than that, 2022 is your chance to leverage automation like never before in on-boarding and day to day service delivery and management, and significantly increase your efficiencies and profits, allowing you to reinvest in your existing team to ward off churn – and delay the need to hire costly new staff.
Join me as I present a brand-new 4-Part Webinar and Workshop series that reveals how to perfect and deliver your new technology business, sales and service delivery strategy to perfectly align with what business owners need and are buying in 2022; and how to use automation to realize higher profits to reinvest in your existing staff to reduce churn; and delay new hiring.
Part 1: Strategy and Growth – February 24 | 11:00 am EST / 16:00 GMT
Part 2: Technology and Scale – March 10 | 11:00 am EST / 16:00 GMT
Part 3: Selling the Cloud, Cybersecurity and Peace of Mind – March 24 | 11:00 am EST / 16:00 GMT
Part 4: Pricing, Bundling, Selling, Supporting and Managing Cloud, Cybersecurity and Remote Workforce Support Services Workshop – April 7 | 11:00 am EST / 16:00 GMT
Part 1: Strategy and Growth
Thursday, February 24
This is your year of change and opportunity – are you ready to sell, deliver, support and secure the services and solutions that post-pandemic buyers are now investing in more than ever before? According to McKinsey, businesses have increased their remote workforce adoption by 43 times, data security by 23 times and accelerated their migration to the cloud 24 times faster during the pandemic – and these changes are here to stay.
If you’ve struggled with technician churn, customer attrition, stagnant business growth or lack of service efficiency and profitability the last couple of years, you were simply missing the right information and playbook. During this must-attend session, MSP, Cloud and Cybersecurity expert Erick Simpson will reveal how top-performing MSPs have adapted their business strategy in key areas to overcome these challenges and thrive in the post-pandemic business climate.
Who should attend this valuable session: Business Owners, Operational, Technical and Sales Leaders
Part 2: Technology and Scale
Thursday, March 10
How do top-performing MSPs cost-effectively scale to deliver services to more customers using less staff? Discover the tools, security strategies and automation techniques that best-in-class MSPs utilize to simplify new client On-Boarding, ongoing support, security and lifecycle management for Microsoft M365, Azure and Active Directory and multiple other top-tier business cloud platforms.
According to McKinsey, businesses have increased their remote workforce adoption by 43 times, data security by 23 times and accelerated their migration to the cloud 24 times faster than they would have before the pandemic, but how are MSPs keeping up with this demand?
If you’ve struggled with simplifying and reducing the time, cost and complexity of cloud migrations and Active Directory and Azure management and support, this technically focused session will provide you the insight and strategies you’ve been missing to overcome these challenges.
Join MSP, Cloud and Cybersecurity expert Erick Simpson as he reveals how top-performing MSPs realize increased cloud service efficiencies and profits, allowing them to reinvest in their existing teams to ward off churn – and delay the need to hire costly new staff. This must-attend session will include technical demos and deep-dives that you don’t want to miss!
Who should attend this valuable session: Business Owners and Technical Leaders
Part 3: Selling the Cloud, Cybersecurity and Peace of Mind
Thursday, March 24
How do best-in-class MSPs position, sell and deliver enhanced cybersecurity and cloud services so easily, and leverage them to win business away from their entrenched competitors? And what are the minimum security services these mature MSPs require their clients to subscribe to without exception and how do they get them to say yes?
Let’s face it, remote workforce adoption by businesses has increased by 43 times, data security by 23 times and cloud migration has jumped 24 times faster as a result of the pandemic, and your ability to deliver on these services rapidly and efficiently are key to maximizing your sales opportunities and profit margins.
What would happen if you failed to take full advantage of the opportunity to grow your 2022 revenues and profits by focusing on the key initiatives that business owners are accelerating in 2022? Would you struggle with technician churn, client attrition and business growth and profitability?
Join MSP, Cloud and Cybersecurity expert Erick Simpson as he reveals the key strategies and tactics that mature, consultative MSPs use to win more business more easily than other providers, the minimum security services their clients must agree to, and how they manage cloud workloads securely and efficiently to grow client lifetime value and increase profits to reward staff and guard against employee churn.
Who should attend this valuable session: Business Owners, Operational, Technical and Sales Leaders
Part 4: Pricing, Bundling, Selling, Supporting and Managing Cloud, Cybersecurity and Remote Workforce Support Services Workshop
Thursday, April 7
Leveraging what you’ve learned in our previous 3 Webinars, join MSP, Cloud and Cybersecurity expert Erick Simpson as he leads our fourth and final session in this series. This workshop is a hands-on, get-down-to-business session that will guide you through every step in supporting and managing the Cloud, Cybersecurity and Remote Workforce Support services covered earlier in the series.
Complete with live exercises, tools and expert coaching and guidance, this must-attend workshop is the final step in your journey to equip you with everything you need to take advantage of the tremendous opportunity 2022 affords you to scale and grow your business effectively, efficiently, and profitably.
Who should attend this valuable session: Business Owners, Operational, Technical and Sales Leaders
The post 4-Part Webinar Series: 2022 MSP Growth Hacks Series appeared first on Erick Simpson.
Images
About the Author
A Technology Businesses and Channel Growth and Transformation Consultant | Business Process Improvement, M&A and Integration Expert
Co-Founder of one of the first "Pure Play" MSPs in the industry, and creator of the MSP Mastered™ Methodology for Managed Services business performance improvement and the Vendor Channel Maturity Level Index™ that identifies IT channel program maturation for strategic growth, Erick Simpson is a strategic technology business growth and transformation specialist. He is experienced in improving top and bottom-line business performance by increasing operational efficiencies, boosting marketing and lead generation outcomes, accelerating sales velocity, shortening sales cycles and maximizing service efficiencies.
With over 30 years of experience in the IT industry as an Enterprise CIO, MSP, Strategic Coach and Consultant, Erick is a Business Process Improvement Expert with hundreds of successful IT Solution Provider, MSP, Cloud and Security practice business improvement consulting engagement outcomes.
One of the most prolific, recognized and sought-after business improvement and transformation experts, authors and speakers in the industry, Erick has contributed to numerous industry publications and spoken at hundreds of events.
His published works include "The Guide to a Successful Managed Services Practice"; the definitive book on Managed Services, “The Best I.T. Sales & Marketing BOOK EVER!”, “The Best I.T. Service Delivery BOOK EVER!” and “The Best NOC and Service Desk Operations BOOK EVER!”, along with 50 Best Practice Guides.
Consulting Services for MSPs and Channel Vendors: http://www.ericksimpson.com
LinkedIn: https://www.linkedin.com/in/ericksimpson
Facebook: https://www.facebook.com/erickdsimpson
Twitter: https://twitter.com/ericksimpson