These days it’s not a matter of if you’ll be targeted in a phishing attack but when.
It’s true that every industry has its own language and ours is no different. I need only to go to the home page of this very website to see ASCII, SMB, IT, BI, BYOD, Saas, PaaS, IaaS, and a host of other acronyms that would make the average business owner’s head explode.
Those of us in marketing don’t always realize we’re doing the same thing – confusing our audience with ‘click-throughs’, ‘responses’, ‘conversions’, ‘content marketing’, ‘SEO’ – but unfortunately, that audience is often our own management team.
A great tool I found will enable you to impress your colleagues and your boss, and get some of your customers excited about the value you offer.
The answer involves your business goals, the number of customers you plan to add in 2014, what foundation already laid, and what you're prepared to do to address any gaps.
How do you create blogs that are read? Shared? Remembered? How do you create GOOD blogs?
Tips for getting your customers to hit ‘download.’
A relatively new term for an old concept, “content marketing” is here to stay in our always connected world.
When it comes to marketing, don't hallucinate. Develop consistent marketing execution skills.