IT and Business Insights for SMB Solution Providers

Cheryl Salazar's blog

Trouble Talking to the C-Level? Change the Language of Marketing!

It’s true that every industry has its own language and ours is no different. I need only to go to the home page of this very website to see ASCII, SMB, IT, BI, BYOD, Saas, PaaS, IaaS, and a host of other acronyms that would make the average business owner’s head explode.

Those of us in marketing don’t always realize we’re doing the same thing – confusing our audience with ‘click-throughs’, ‘responses’, ‘conversions’, ‘content marketing’, ‘SEO’ – but unfortunately, that audience is often our own management team.


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