This report comprised of statistics pulled from a survey of 1,400+ managed service providers (MSPs), our partners, and clients, around the world to provide unique visibility into the state of ransomware from the perspective of the IT Channel.
Erick and Rich dive into the results of this year's ChannelPro State of the Channel Survey, talk about cultivating the next generation of leaders at your company, and then discuss a new product that tells you what dogs are REALLY thinking when they bark.
Taking a break from the slopes during his ski vacation, Erick talks with Rich about the surprising departure of Renee Bergeron from Ingram Micro, the rewards of saying “no” to customers sometimes instead of “yes,” and the death grip Windows 7 seems to have on the last PCs running it.
With each issue packed full of powerful news, reviews, analysis, and advice targeting IT channel professionals, ChannelPro-SMB will help you cultivate your SMB customers and run your business more profitably.
With 26 years of experience in B2B marketing, including 16 years as a Senior Marketing Manager for Great Plains Software and Microsoft, Cheryl Strege developed numerous B2B marketing programs for reselling partners and ISVs as well as creating the distinguished Inner Circle recognition program.
It’s true that every industry has its own language and ours is no different. I need only to go to the home page of this very website to see ASCII, SMB, IT, BI, BYOD, Saas, PaaS, IaaS, and a host of other acronyms that would make the average business owner’s head explode.
Those of us in marketing - Read More
You know the ones... they have this hand sketching out pictures and text really fast to tell a story. The viewer's eye is drawn to the fast action of the hand. Microsoft and other companies use them quite effectively. For example, check out this one from Microsoft on YouTube: http://www.youtube.com - Read More
When one of your clients, likely a midsize business, asks you how much your products and services will cost, your answer is likely to be something similar to "it depends." You would then ask that prospect a series of questions such as:
What type of business are you and how large?
Are you in - Read More
It's rare that I come across a company today that doesn't have a blog. We all get it - blogging is a great way to share your brilliance, connect with your audience AND attract new visitors to your site. Sadly, it's also rare that I come across a really GOOD blog. Whether it's because most bloggers - Read More
I recently attended a webinar from MarketingProfs that said an average of 9 information assets are downloaded during the purchase process. The scramble to create content is already top of mind for many B2B organizations, but with this new number, it makes you wonder how to increase the chances - Read More
Content marketing is basically about creating and delivering content that attracts your target market, gets read, gets shared, and in the long run, turns prospects into buyers. You may think of content in the traditional sense of white papers and brochures but today it includes e-books, - Read More
Many years ago, I had the pleasure of working first hand with a great visionary. He was bold in his thinking, passionate about the software business, and unconstrained by the “details." I’ve never had so much fun than while on this team—and so much frustration at the same - Read More
In my last post, I gave some social media engagement tips for getting more followers. I'll assume you did them all and now you are seeing more followers. So now what? Did you know that 96% of users LIKE a page once and don't revisit? And 85% of visitors ONLY view the Top Posts versions of the News - Read More
Whenever I talk about Facebook in trainings or with my clients, I always get a lot of pushback: “I have a Facebook page but I have so few followers it's not worth it.” “I don't get any business from it.” “I post but I'm not getting clicks.”
Facebook (or any social network for that matter) is no - Read More
We've all heard the stories about people posting inappropriate pictures on Facebook for it to come up and bite them when they least expect it. It's a new age; privacy has increased in value because it seems incredibly difficult to obtain, personally as well as in your business life.
The point of - Read More