IT and Business Insights for SMB Solution Providers

Cheryl Salazar

For more than 30 years, Cheryl Salazar has been working for the local and global technology community. It’s no secret why people trust her to bring their products and marketing to life. Beyond her impressive depth of experience, Cheryl’s strategic approach and ability to execute have helped the world’s largest companies and channel partners drive leads through perfectly tailored marketing programs. And her super cool South African accent makes it even more fun!

Marketing Tips
February 4th, 2013 | Cheryl Salazar | Marketing Tips
We've all heard the stories about people posting inappropriate pictures on Facebook for it to come up and bite them when they least expect it. It's a new age; privacy has increased in value because it seems incredibly difficult to obtain, personally as well as in your business life. The point of - Read More
December 4th, 2012 | Cheryl Salazar | Marketing Tips
As marketers we're always looking for ways to attract the “eyeballs” of our prospects or customers and engage their imagination. It's not easy in this information-overload age. But the popularity of infographics can help our marketing break out of the same tired cycle of “lots of text with little - Read More
November 20th, 2012 | Cheryl Salazar | Marketing Tips
Most of us have a “honey do” list of household maintenance items we hand to our spouse with a fervent wish that he will complete them. As we approach the end of 2012 (it's only 6 weeks away!), your marketing team should have their own honey-do list of items to complete for your organization. - Read More
November 16th, 2012 | Cheryl Salazar | Marketing Tips
Even after that morning cup of coffee starts the buzzing in your brain, it can be hard to be creative when trying to come up with ideas for content. And by content, I mean press release content, blog content, social media posts, and more. But Manta has given us a great head start on creative topics - Read More
October 30th, 2012 | Cheryl Salazar | Marketing Tips
Who doesn't want to create a viral video? But making this actually happen is a lot harder than you may think, especially in the B2B (business-to-business) world we all dwell in. Even though Coke is a B2C (business-to-consumer) company, they came pretty close to creating a viral marketing video: - Read More
October 10th, 2012 | Cheryl Salazar | Marketing Tips
We all know by now that blogging is not only a popular marketing tactic, but it brings strong SEO (search engine optimization) benefits to your firm (brand awareness, backlinks to your website, etc.). But I find the number one reason people don't blog is because they don't know what to write about - Read More
September 28th, 2012 | Cheryl Salazar | Marketing Tips
Somewhere along the line I'd read that giving presentations is one of the top stress factors in our lives - it's certainly a task that many people go out of their way to avoid. Whether it's a live presentation or a webcast, it's easy for anxiety to set in if you're worried about the material ( - Read More
January 7th, 2012 | Cheryl Salazar | Marketing Tips
I know the fall season is particularly packed with events for channel partners this year. (For a list of 75 channel partner events in 2011 from The VAR Guy, simply click here!) It's going to be a hard choice to select from the many good conferences such as SMB Nation in late September, Oracle - Read More
August 17th, 2011 | Cheryl Salazar | Marketing Tips
No doubt you are proud of your company and want everyone to know. “We have the greatest (fill in the blank with products/services/employees/customers/responsiveness/etc.)!” Unfortunately, customers rarely take interest in you until you can answer their question “What's in it for me?”(Marketers know - Read More
July 18th, 2011 | Cheryl Salazar | Marketing Tips
No doubt, blogs have changed the way we consume information on the Internet. The web is now saturated with good blogs, bad blogs, and even blogs that have the potential for a lawsuit. I write this note as a reminder that what you post online is visible to ALL. FOREVER. If your blog angers someone - Read More