IT and Business Insights for SMB Solution Providers

Cheryl Salazar

For more than 30 years, Cheryl Salazar has been working for the local and global technology community. It’s no secret why people trust her to bring their products and marketing to life. Beyond her impressive depth of experience, Cheryl’s strategic approach and ability to execute have helped the world’s largest companies and channel partners drive leads through perfectly tailored marketing programs. And her super cool South African accent makes it even more fun!

Marketing Tips
What I Learned at the B2B Marketing Exchange Conference
March 26th, 2018 | Cheryl Salazar | Marketing Tips
By Cheryl Salazar, The Partner Marketing Group   A few weeks ago, I had the opportunity to spend a few days at the B2B Marketing Exchange conference. Though I was excited to spend time almost exclusively with my marketing peers, my emotions ranged from being eager to try new things out to, “What - Read More
 
A Step-by-Step Guide to Customer Journey Mapping
July 20th, 2017 | Cheryl Salazar | Marketing Tips
By Cheryl Salazar, The Partner Marketing Group   It may sound daunting to pull together, but a customer journey map comes with a powerful impact on your business. The idea is centered on optimizing every touch point a client or prospect has with your company. I recently had the good fortune to - Read More
 
How to Use a ‘Pain Chain’ to Add Customer Value
June 23rd, 2017 | Cheryl Salazar | Marketing Tips
By Cheryl Salazar, The Partner Marketing Group   A ‘Pain Chain’ is a powerful visual map first introduced by Keith M. Eades in his book, The New Solution Selling: The Revolutionary Process That is Changing the Way People Sell. Software and technology providers can use the Pain - Read More
 
Trouble Talking to the C-Level? Change the Language of Marketing!
April 24th, 2014 | Cheryl Salazar | Marketing Tips
It’s true that every industry has its own language and ours is no different. I need only to go to the home page of this very website to see ASCII, SMB, IT, BI, BYOD, Saas, PaaS, IaaS, and a host of other acronyms that would make the average business owner’s head explode. Those of us in marketing - Read More
 
Want to Easily Create Your Own 'Whiteboard' Video?
January 13th, 2014 | Cheryl Salazar | Marketing Tips
You know the ones... they have this hand sketching out pictures and text really fast to tell a story. The viewer's eye is drawn to the fast action of the hand. Microsoft and other companies use them quite effectively. For example, check out this one from Microsoft on YouTube: http://www.youtube.com - Read More
 
What Should I Invest in Marketing? It Depends ...
November 27th, 2013 | Cheryl Salazar | Marketing Tips
When one of your clients, likely a midsize business, asks you how much your products and services will cost, your answer is likely to be something similar to "it depends." You would then ask that prospect a series of questions such as: What type of business are you and how large? Are you in - Read More
 
Go Ahead, Make My Day (with a great blog)
July 6th, 2013 | Cheryl Salazar | Marketing Tips
It's rare that I come across a company today that doesn't have a blog. We all get it - blogging is a great way to share your brilliance, connect with your audience AND attract new visitors to your site. Sadly, it's also rare that I come across a really GOOD blog. Whether it's because most bloggers - Read More
 
5 'Must Do's to Create a Unique Buying Experience
May 6th, 2013 | Cheryl Salazar | Marketing Tips
I recently attended a webinar from MarketingProfs that said an average of 9 information assets are downloaded during the purchase process. The scramble to create content is already top of mind for many B2B organizations, but with this new number, it makes you wonder how to increase the chances - Read More
 
#1 Challenge for Marketers? Producing Enough Content
April 22nd, 2013 | Cheryl Salazar | Marketing Tips
Content marketing is basically about creating and delivering content that attracts your target market, gets read, gets shared, and in the long run, turns prospects into buyers. You may think of content in the traditional sense of white papers and brochures but today it includes e-books, - Read More
 
Vision Without Execution Is Hallucination
April 2nd, 2013 | Cheryl Salazar | Marketing Tips
Many years ago, I had the pleasure of working first hand with a great visionary. He was bold in his thinking, passionate about the software business, and unconstrained by the “details." I’ve never had so much fun than while on this team—and so much frustration at the same - Read More
 

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