IT and Business Insights for SMB Solution Providers

Cheryl Salazar

For more than 30 years, Cheryl Salazar has been working for the local and global technology community. It’s no secret why people trust her to bring their products and marketing to life. Beyond her impressive depth of experience, Cheryl’s strategic approach and ability to execute have helped the world’s largest companies and channel partners drive leads through perfectly tailored marketing programs. And her super cool South African accent makes it even more fun!

Marketing Tips
March 3rd, 2021 | Cheryl Salazar | Marketing Tips
With the cancellation of in-person events, we’d be shocked if you haven’t participated in at least one virtual event over the past year. How would you rate online engagement? Has it lived up to your expectations? Did it fall flat? If you’ve been wondering how to make virtual events a successful - Read More
January 13th, 2021 | Cheryl Salazar | Marketing Tips
Now that most of us are marketing virtually from our home offices, it is more challenging than ever to reach prospects. Usually, they’d be in an office (so you could mail items to a physical location), attending tradeshows (where they would hopefully stop by your booth), or easy to reach on their - Read More
July 20th, 2020 | Cheryl Salazar | Marketing Tips
Augmented Reality (AR) and Virtual Reality (VR) have exploded in popularity over the past few years and are quickly becoming one of the top marketing trends. In an industry where it is difficult to stand out, these innovative technologies will certainly help! CNET defines AR and VR as follows: - Read More
April 30th, 2020 | Cheryl Salazar | Marketing Tips
Written by: Cheryl Salazar, The Partner Marketing Group The blogging stats are simply astounding! With a new blog being posted every 30 seconds, it’s enough to make any marketer anxious. How do you make sure your blog content is found, read and remembered? Here are some of our best blogging tips - Read More
February 19th, 2020 | Cheryl Salazar | Marketing Tips
Diversity and inclusion are hot topics right now, both in mainstream society and in marketing. When it comes to B2B technology marketing, it’s common to have some fear around change or stepping outside your comfort zone.   For example, if your company has always used similar images, phrases - Read More
July 2nd, 2019 | Cheryl Salazar | Marketing Tips
Did you know 75% of your peers in technology marketing are outsourcing some portion of their marketing elements? According to our 2019 Technology Marketing Benchmarks and Trends Report, most of our respondents struggle with the cost or difficulty of outsourcing, but it isn’t as tough or expensive - Read More
November 5th, 2018 | Cheryl Salazar | Marketing Tips
Written by: Cheryl Salazar, The Partner Marketing Group Michelle Glennie and I recently spent four days networking and visiting with clients and prospects in person at the 2018 Dynamics User Group Summit. Here are some takeaways and opinions from your Dynamics channel B2B marketing experts: Is - Read More
July 19th, 2018 | Cheryl Salazar | Marketing Tips
I recently had the good fortune to attend the GeekWire Cloud Tech Summit in Bellevue, Washington. Focused on Cloud Technology, this is the second year GeekWire has hosted the conference. Attended mainly by developers and techies, I found my way to the business track which was just as valuable. - Read More
May 22nd, 2018 | Cheryl Salazar | Marketing Tips
By Cheryl Salazar, The Partner Marketing Group   I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing - Read More
March 26th, 2018 | Cheryl Salazar | Marketing Tips
By Cheryl Salazar, The Partner Marketing Group   A few weeks ago, I had the opportunity to spend a few days at the B2B Marketing Exchange conference. Though I was excited to spend time almost exclusively with my marketing peers, my emotions ranged from being eager to try new things out to, “What - Read More