IT and Business Insights for SMB Solution Providers

Cheryl Salazar

For more than 30 years, Cheryl Salazar has been working for the local and global technology community. It’s no secret why people trust her to bring their products and marketing to life. Beyond her impressive depth of experience, Cheryl’s strategic approach and ability to execute have helped the world’s largest companies and channel partners drive leads through perfectly tailored marketing programs. And her super cool South African accent makes it even more fun!

Marketing Tips
The New Case Study: More creative ways to tell your customer stories
January 1st, 2022 | Cheryl Salazar | Marketing Tips
Editor’s Note: This article was originally published in 2017 and updated in February 2022 to add more creative ideas for your customer stories! As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If you are the MASTER of telling people how awesome your - Read More
 
3 Tasks to Put on Your End-of-Year Marketing Checklist
December 9th, 2021 | Cheryl Salazar | Marketing Tips
Each year as the holidays approach and the year comes to a close, it’s easy for everyone to be distracted by anything else but marketing. Schedules fill up, priorities shift, people are on vacation, etc. Doing a full-blown marketing “winter cleaning” doesn’t sound very appealing when you’re - Read More
 
How to Plan a Virtual Event: Ideas, Tips & Best Practices
March 3rd, 2021 | Cheryl Salazar | Marketing Tips
With the cancellation of in-person events, we’d be shocked if you haven’t participated in at least one virtual event over the past year. How would you rate online engagement? Has it lived up to your expectations? Did it fall flat? If you’ve been wondering how to make virtual events a successful - Read More
 
How to Plan a Virtual Event: Ideas, Tips & Best Practices
March 3rd, 2021 | Cheryl Salazar | Marketing Tips
With the cancellation of in-person events, we’d be shocked if you haven’t participated in at least one virtual event over the past year. How would you rate online engagement? Has it lived up to your expectations? Did it fall flat? If you’ve been wondering how to make virtual events a successful - Read More
 
Learn Where, When, and How to Reach Your Prospects
January 13th, 2021 | Cheryl Salazar | Marketing Tips
Now that most of us are marketing virtually from our home offices, it is more challenging than ever to reach prospects. Usually, they’d be in an office (so you could mail items to a physical location), attending tradeshows (where they would hopefully stop by your booth), or easy to reach on their - Read More
 
Learn Where, When, and How to Reach Your Prospects
January 13th, 2021 | Cheryl Salazar | Marketing Tips
Now that most of us are marketing virtually from our home offices, it is more challenging than ever to reach prospects. Usually, they’d be in an office (so you could mail items to a physical location), attending tradeshows (where they would hopefully stop by your booth), or easy to reach on their - Read More
 
How to Use Augmented Reality (AR) and Virtual Reality (VR) in Marketing
July 20th, 2020 | Cheryl Salazar | Marketing Tips
Augmented Reality (AR) and Virtual Reality (VR) have exploded in popularity over the past few years and are quickly becoming one of the top marketing trends. In an industry where it is difficult to stand out, these innovative technologies will certainly help! CNET defines AR and VR as follows: - Read More
 
How to Use Augmented Reality (AR) and Virtual Reality (VR) in Marketing
July 20th, 2020 | Cheryl Salazar | Marketing Tips
Augmented Reality (AR) and Virtual Reality (VR) have exploded in popularity over the past few years and are quickly becoming one of the top marketing trends. In an industry where it is difficult to stand out, these innovative technologies will certainly help! CNET defines AR and VR as follows: - Read More
 
6 Must-Haves for a Great Blog
April 30th, 2020 | Cheryl Salazar | Marketing Tips
Written by: Cheryl Salazar, The Partner Marketing Group The blogging stats are simply astounding! With a new blog being posted every 30 seconds, it’s enough to make any marketer anxious. How do you make sure your blog content is found, read and remembered? Here are some of our best blogging tips - Read More
 
6 Must-Haves for a Great Blog
April 30th, 2020 | Cheryl Salazar | Marketing Tips
Written by: Cheryl Salazar, The Partner Marketing Group The blogging stats are simply astounding! With a new blog being posted every 30 seconds, it’s enough to make any marketer anxious. How do you make sure your blog content is found, read and remembered? Here are some of our best blogging tips - Read More
 

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