In the it channel, there is “a tremendous lack of resources for overall business improvement training,” says Erick Simpson, co-founder, senior vice president, and CIO of IT business improvement training company SPC International Online.
SPC addresses that gap through its online training and resource center, which offers the largest library of IT tools, collateral, and videos focused on IT business improvement. Staffed by industry experts, SPC works with partners to realize measurable operations, marketing, sales, and service delivery improvement. SPC also delivers focused IT training, processes, and tools to help IT solution providers adopt additional service practice.
Simpson says SPC is unique in its perspective, with its roots as an IT break-fix provider, and later as one of the first MSPs in the industry.
SPC approaches training differently than other training organizations, Simpson says, focusing on making incremental improvements across four critical business areas concurrently—business operations, sales, marketing, and service delivery—rather than tackling one aspect at a time. For example, he says, “If you just take one lever, like sales, and crank it 180 degrees, that can negatively affect the business, because if you improve sales you have to catch up with service delivery and operations.”
SPC’s philosophy is to make incremental improvement across all areas, then rinse and repeat. “That way you don’t end up with situations where you’re ineffective or not able to deliver to the client.”
Partners can choose from three subscription models: a free starter; a premium subscription that “unlocks all of our collateral,” and the new ultimate subscription, which allows IT providers to use a brandable version of SPC’s learning management system to deliver training to their own customers. Says Simpson, “It’s a way to keep those customers sticky.”