IT and Business Insights for SMB Solution Providers

Vendor to Watch: DNSFilter

This DNS security vendor offers machine-learning-backed technology at affordable prices. By Rich Freeman

SEE IF THE TWO THINGS that happened several years ago to channel pro Ken Carnesi sound familiar to you. First, his favorite DNS filtering vendor got acquired by a larger company. Then the new owner jacked up its prices.

“He had to pay three times more if he wanted to go with them, which was very prohibitive, or he had to go with somebody else,” says Josh Lamb, business development analyst at DNSFilter. Except that finding somebody with enterprise-grade functionality at affordable prices wasn’t easy. “No one really offered that on a very robust level, so he decided to start that company,” Lamb says.

That was in 2015. Four years later, DNSFilter decided to attract MSPs as well as IT departments by rolling out a multitenant management interface and replacing its consumption-based fee structure with flat, per-user prices and pay-as-you-go terms.

“It’s a 30-day at a time commitment,” Lamb says. “You’re not locked into any kind of crazy contract.” MSP pricing is also lower, by 20% to 40% based on volume, than what retail buyers pay, leaving plenty of room for markup.

You won’t get less just because you paid less, though, Lamb insists, noting that DNSFilter uses artificial intelligence to analyze domains in real time, rather than rely on periodically revised—and quickly outdated—DNS databases. “If someone tries to access a new domain, then we’ll categorize it at that point,” he says.

The system offers mobile support for Windows, iOS, Android, Chrome, and Mac endpoints, and comes with a white-labeling option. On the way soon are integrations with leading RMM and PSA applications, plus an automated reporting tool that shows end users exactly how many attacks you shielded them from. Just the kind of thing a fed-up former channel pro might think to add.

Image: Courtesy of DNSFilter

About the Author

Rich Freeman's picture

Rich Freeman is ChannelPro's Executive Editor

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