IT and Business Insights for SMB Solution Providers

Vendor to Watch: Blancco Technology Group

This data erasure vendor helps channel pros earn recurring revenue while helping clients comply with privacy regulations. By Rich Freeman

BUSINESSES CREATE DATA. Businesses process data. Businesses store data. Few businesses, though, think much about what to do with data that’s no longer required.

“They need to consider how they’re going to get rid of that data and prove that that data has been erased,” says Christina Walker, global director of channel sales and programs at data erasure vendor Blancco Technology Group. The “prove” part is critical, too, for companies in regulated industries like healthcare and government.

“They are required to sanitize the asset and prove it’s been sanitized,” Walker observes.

Enter Blancco Drive Eraser, a solution designed to make sanitizing HDDs and SSDs all but single-click easy. “Literally, you can just hit the button, erase, and move on to the next asset,” says Walker, noting that users can bulk-erase drives as well. Unlike the freeware alternatives some channel pros use, moreover, Blancco’s system includes audit trail reporting tools for verifying erasures after the fact.

Sold through major distributors, perpetual licenses to Blancco Drive Eraser are offered at volume-dependent rates, with subscription pricing available for buyers who expect to clear lots of drives. The system also comes in small business bundles that include a year of Level 2 support and an hour of training.

Blancco’s channel program, which debuted in 2015, is now Drive Eraser’s main route to end users. “We’re not a professional services organization, so we really lean on our partners to help us service that market,” Walker says. Many partners simply resell the system, but Blancco is encouraging MSPs and MSSPs to consider adding “erasure as a service” to their security service lineup.

“That will be reccurring revenue for them,” Walker notes, as well as an extra layer of data protection for their customers—sort of like getting something for nothing, or turning data to nothing, anyway.

Image: Courtesy of Blancco

About the Author

Rich Freeman's picture

Rich Freeman is ChannelPro's Executive Editor

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