Profile: The Color of Success
In 2006, the Purple Guys (our name is a whole different story) switched to doing most of our work remotely. Right away, our utilization rate went way up because our technicians weren't traveling all day.
By Jon Schram
First of all, let me answer the question people always ask me: Where did that name of yours come from? I suppose you can blame our customers for that.
We actually did business under a different name when we first opened our doors in 2001. Though we provided managed services back then, we did all of our work on-site. From the beginning, purple was our company color, and our technicians wore purple shirts when visiting clients. We started noticing that most of our customers ignored our real name and simply called us "the purple guys." Why fight it? Eventually, we just rebranded the whole company around that name.
A Model that Scales
It turned out to be a really smart move. Our name has been a terrific marketing hook, and together with a lot of hard work and great service it helped us build a business that consistently grew revenues 20 to 25 percent a year.
But I had even higher hopes for the company that included expanding beyond our base in Kansas City. And as good as we were at providing service on-site, it simply wasn't a scalable way of doing business. Our technicians could only support one client at a time, and they ended up wasting too many hours driving from place to place.
So in 2006, we dropped our old business model and switched to doing most of our work remotely. Right away, our utilization rate went way up because our technicians weren't traveling all day. Plus, having all our folks together in one room allows them to collaborate on tough problems, which means our customers get better, faster support. Best of all, since our new way of operating scales, revenue is now growing 40 percent or more a year and we're planning to open branch offices. We're even thinking about selling franchises to other MSPs.