IT and Business Insights for SMB Solution Providers

OKI Data Finds Its A4 Stride

James Buck, OKI’s national sales director, says A4 solutions sales are increasing, thanks in part to the devices’ open architecture and third-party integration. By Joel Zaidspiner

Managed print services providers may notice wider A4 offerings from OKI Data in recent months. Indeed, the company is striving to own a larger share of that market

“If you know a little bit about OKI, you know we’ve owned a couple markets in the past, from impact printers to fax machines,” says James Buck, OKI’s national sales director, MSPS and BTA. “Our goal is to become the A4 leader in the industry.”

In mid-June of 2013, the company rolled out a new A4 product line with “low cost-per-page and low cost-per-acquisition,” says Buck, noting that “sales have been fantastic. We’re on our fourth air-ship to keep up with demand. My sales group has grown from six [regional sales managers] covering the country to all.”

Part of the attraction for SMBs has been the new open architecture of the A4 line. “Our industry has always [had] a box mentality,” Buck says. “With the open architecture, we’re moving very much toward solutions.”

The open architecture enables OKI devices, like smartphones, to partner with third-party solutions providers. “PaperCut, Drive — they really give our end users a full solutions-based experience,” Buck adds.

OKI Data customers should stay tuned, Buck advises, as partner programs and offerings are forthcoming this spring.

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